Consumerism to Teenage Girls

Consumerism to teenage girls

This journal article reports that the cosmetic companies Avon target American female , especially aged from 8-12 as a primary consumers by different kinds of advertisement. The article indicate that the only way to make a great success in selling cosmetic products is to envision American female. By constructing an image of teenage girl and emphasizing the importance on appearances, the majority of American female probably are willing to buy cosmetic products. Since then, the girls are addicted to cosmetic products.The article also point out that girls are tempted to buy their products by a free bottle of perfume, which are offered to girls if they listen to their sales promotion. In addition, it would be effective to create an-female sales force for selling product , as women prefer to trust other women.By analyzing the factor shown above, it implies that American female are easily to be affected psychologically. This may lead to a vicious circle. The girls, who are encouraged to make themselves more attractive, will devote an enormous time to update the latest information of cosmetic products. Also, they probably express cosmetic experiences to their friends or classmates in order to show off. This is also suggested that peer influence could be another factor in selling consumerism to teenage girls. In fact, the teenage girls are innocent. There is a need to study the reasons or factors in driving girls to be consumers easily from the psychological points of view and peer influences. It is not hard to notice that the girls would be dangerous if they are encouraged to take drugs.

Francois ,Samanha Yates,Ph.D.,University of California ,Davis ,(2003). Girls with influence: Selling consumerism to teenage girls,130-139