Mc Manus Case

• Company was established in 1891.

• In 1920, patent ran out and the competition became severe and bankrupted the company.

• In 1927, company was bought by Charles McManus, a competitor.

• Till 1930, Crown did well, sold more than half of the United States the bottle caps.

• In 1946, McManus died, company tried to expand and diversify.

• In 1955, Company partnered with Connelly Container, Inc.

• Connelly bought stocks of the company and became an outside director.

• Started facing crisis in 1956 that lead to bankruptcy in 1957.

• John Connelly took over the presidency in 1957 and restructured the company by investing overseas, reducing staff, changing the overall culture of the organization and enforced the concept of accountability.

• From 1956-61, company sales grew from $115 million

Competitor Profiles and Analysis

Profile of Key Players

There were five top competitors in can manufacturing business. These five were American National Can, Continental Can, Reynolds Metals and Ball Corporation. Regionally two strong competitors were Van Dorn Company and Heekin Can.

American National Can

American National Can was the largest beverage can maker in the world producing more than30 billion cans annually. With more than 100 facilities in 12 countries, ANC's product line ofaluminum and steel cans, glass containers and caps and closures, served the major beverage, food,pharmaceuticals, and cosmetics markets.

Continental Can

Continental Can had long been