Routes of Strategic Advantage

Routes to Strategic Advantage

What to make the corporation successful? A combination of different strategies in strategy triangle pushes forward the corporation to gain the sustainable competitive advantage. In his book, ‘The Mind of the Strategist’, describes 4 ways which a corporation can gain advantage over its competitors.

Business strategy based on Key Factors for Success (KFS)

Business strategy according to Ohmae always relate to “Key Factor for Success” to the competitiveness of a company. Ohmae perceived that KFS are aspects of a company which should be used to obtain a better position against the competitors. Ohmae business strategy KFS is different with the idea of John F. Rockart, who was the first to use Critical Success Factors (CSF). In CSF, it will only be achieved when there has outcomes of project in organization to consider for organization to success. CFS always makes sure the success for manager in an organization. It relates to how managerial style of manager to bring to high performance. So, the success described by Ohmae is to that company, not to the manager as what Rockart does. In short, if the corporation can identify the areas which really hold the key to success in its own corporation and apply the right mix of resources to them, then the corporation might able to put itself in the position of real competitive superiority.

Relative superiority

If a business is still unable to gain an advantage over its competitors and the KFS struggle is being waged equally, then any difference between the two competing business can be exploited. It can be done by linking product together through the sales network to provide customers with a better offer. Therefore, it should be possible for any organizations to compare its products with its competitors in order to identify unique product strengths, in which it can build to