Operating a Successful

Operating a successful joint venture, such as AccuForm, from parent corporations with opposing business practices and cultures is rather a difficult task when the differences aren't resolved. AccuForm was able to merge the production proficiencies of both its creators, but failed to merge their conflicting value sets. The general manager of AccuForm, Raymond Kim, is faced with a disaster. Items advertised as AccuForm's products were illegally released; the untested, coated clothing caused eight children in China to be hospitalized for severe skin rashes. In light of the catastrophic occurrence, the business practices of AccuForm have come into question. Although the actions that Kim needs to take to reverse the damage to the company's reputation are intricate, this situation could have been avoided if Kim would have been proactive and dealt with the issues as they occurred. This paper will follow; critically analyze the challenges, and offer recommendations to the social, ethical, and legal challenges faced by AccuForm.

Social Challenges

DynaCoat, a global German company known for its cutting-edge, sophisticated coatings for the clothing industry, has a reputation as a socially responsible corporation. The company's operations are based on the company's strong desire to improve the quality of their product while still mandating that their employees follow the industry's strict guidelines. The German coating producer is recognized for leading in Research and Development and as the leading supplier in the industry. DynaCoat also makes it a practice to appreciate the long term value of their customers, also known as relationship marketing to ensure repeated business. The business also worked diligently to establish themselves as a reputable CSR corporation, by enforcing adherence to the strict code of conduct and the safety standards set forth by the company. By enforcing these regulations, DynaCoat