Think Different

Think Different

PHL/458

October 1, 2015

Think Different

Throughout history, individuals have made significant contributions to the world.  Whether it was through science, art, business, and personal development of others.  These individuals have been viewed as unique or different just because they had ideas that were outside the realm of what people viewed as normal.  In the 90s, Apple, Inc. developed a marketing strategy to encourage people to think differently.  The marketing strategy used was to display images of 17 individuals who made major contributions to the world.  This commercial was labeled the “The Crazy Ones”, it was made to illustrate how people can think outside the box (Apple Inc., 2013).  The individuals included in this film made a difference in the world.  Though viewed as being crazy by some, dared to be different and, as a result, they developed ideas that lead to successful campaigns that made significant changes throughout the world.  Even though, those individuals were viewed as different; the world viewed their contributions as extraordinary in some cases and others not so much.  The bottom line here is they were not afraid to think outside the box, and that resulted in them making contributions that helped society survive and flourish during difficult times.  We will take a look at these individuals and give a brief overview of their significant contribution to the world.

The Crazy Ones

        Albert Einstein was a theoretical physicist. He developed the theory of relativity.  Einstein, had a major influence on the philosophy of science (BIO, 2015). Bob Dylan was an American singer-songwriter, artist, and writer.  His greatest contribution is his songwriting (Rolling Stones BIO, 2015). Martin Luther King Jr. was a Minister that fought for Civil Rights. He had a major on race relations in the United States.   Dr. King’s Christian beliefs lead him to use nonviolent civil disobedience to advance civil rights. (BIO, 2015). Sir Richard Branson, was an entrepreneur and investor.  He is best known for the Virgin Group, comprising of more than 400 companies (BIO, 2015). Ted Turner was an entrepreneur that launched the American Cable Television service.  His major contribution was the first 24 hours a day Cable Network News (CNN) Station (Entrepreneur, 2008). Maria Callas was an opera singer that performed in two major productions.  Rated as one of the top opera singer of all time (Bio, 2015). Mahatma Gandhi was a civil rights activist in India.  His efforts resulted in providing equality through nonviolent crusades.  Through his use of non-violent protests, he was able to free India from an outside force.  He showed the world that violence was not the answer (Nikolov, 2013). Amelia Earhart was the first female aviator that crossed the Atlantic alone.  She was the female pioneer of aviation that open the door for others (Public Broadcasting Service, 2015).