Brand, Store Layout & Design Comparation Zara & Uniqlo

Zara is founded in Artexio, Galacia (Spain) by Amancio Ortega and Rosalia Mera in 1975. The brand focuses to 25-40 years old people with price conscious and highly sensitive to the latest fashion trends. This brand gives values about fashion, trendy, pretty woman. One of Zara assets is its distinctive store design. Zara brand’s personality is “seductress” feminine, hot and trendy. The brand wants to make customers feeling good about looking good and beautiful

The logo was designed to emphasize the simplicity and elegance of the solution. The Zara symbol is just a combination of four Latin letters, which is known worldwide. The brand founder firmly rejected the idea of creating a highly meaningful (and fairly expensive as any high quality product is believed to be) symbol or logo. The four letters were to encode the new brand’s ultimate policy of making trendy products as simple and available as themselves.

Ortega, the founder of Zara, initially called the store Zorba, after the film Zorba the Greek. Apparently, Zorba the Greek was quite the popular film, as two blocks away there was a bar with the same name. The owner of the bar came over to Ortega’s clothes shop, and declared that it would be too confusing to have two Zorbas in the same town. Unfortunately, Ortega had already made the molds for the letters in the sign, so he rearranged them and came up with Zara.

Zara logo consists of a very simple yet elegant and powerful wordmark which, using a custom typeface, forms a very effective and visually distinctive corporate identity. The immense popularity of the wordmark in the marketing arena can be established by the fact that despite being one of the world’s most prestigious and flourishing fashion labels, Zara doesn’t advertise, while hugely relying on sale promotions and its iconic corporate identity. The black color in the Zara logo symbolizes the style, elegance, supremacy and brilliance of the brand’s luxury, high-end products.

Uniqlo

Uniqlo’s first store opened in Hiroshima, Japan in 1984. The founder was Tadashi Yanai. The goal of the brand is to make everyone looking good with value clothes, basics that can be worn everyday with anything. This brand gives value about high tech, high quality functional, and customization. Uniqlo main assets are flagship and technology. The personality of the brand is casual, caring, customizable (reflection: cool and rational).

Figure 2 The Original Logo of Uniqlo - Introduced in 1991

using Futura Std Extra Bold as the Font Type

Figure 3 The New Logo of Uniqlo - Introduced in 2006

Using Custom Font

The original logo