Dramatic Discussion

case note

Zerong Xia

In the case ,there is a dramatic discussion about whether a company like Delacroix should listen to the customer for the future plan of the company. Henry hold the opinion that Delacroix do not have to the survey the customers' feedback because the company just has faith in its dancer and its innovation, the customer will like the style or format they create. However, Elizabeth cleared that Delacroix should know exactly the feedback of the customers, what's the next step for the company based on the research and the company plans to go internationally next year. She believed that understanding the customer's actual need could decrease the risk for company in the international market.

In my opinion, the suggestions or opinions from customers are really important for a company like Delacroix as it is in developing stage and prepare to become international company. If Delacroix are not to adopt a customer-centric approach, it may lost the emerging market in the future. For example, every country has its distinct culture, different preference and different consumption ability . If Delacroix formalize all the shows or retail price in all countries, it may lead to a failure in the end. So it is really necessary for Delacroix to do a detailed research before its show in some places. It need to survey a research about customers' preference, culture, feedback of the show. They should listen to the customers.