Friends and Relations

-Friends and Relations:

Social networks started as a place to connect with your friends in an easy an convenient way. Truly speaking, many of you might have found your old pals from school or college who were out of touch due to one reason or other, well I would say I have and I thank social networks for this. Social networks has provided us the opportunity to connect with people and build better relationships with friends with whom we are unable to meet personally, and let them know about our life and take input about their lives and events happening with them.

-Reducing Communication Barriers:

With social networks we are able to communicate our thoughts and perceptions over different topics with a large number of audiences, and raise our voice. The sharing feature available on the social networks makes your opinion about any topic reach huge number of people (even to those who are not on your friends list). We have the option to make groups with people who are like minded and share the related news with them and ask for their opinion or input about the topic. Simply there are a number of options available for us to communicate with others on these social networks.

-Opportunities for Businesses:

Social networks have become a crucial part of many of us. We don’t even notice this but as soon as we open our desktops or laptops to access the web, we sub-consciously open our favorite social network just to see about the updates received. Businesses have noticed the value of social networks in our life, and they are using different techniques to promote their products. There are a number of customized applications being made on the social platforms, whose main purpose is to promote the product or brand. As social marketing is cost effective and brands have a huge audience, they are shifting more towards social marketing.

Many studies have shown that the extensive use of social media can actually cause addiction to the users. Throughout their day, they feel to post something on their pages or check others posts as it has become an important part of our life.

1. Social networking sites allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships.

2. Social networking sites allow for creative expression in a new medium. They provide free messaging, blogging, photo storage, games, event invitations, and many other services to anyone with access to a computer and the Internet.

3. Social networking sites bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. People who have a difficulty communicating in person are more comfortable interacting via the Internet.

4. 60 million Americans received help with major life issues(975