Multi-Business Firm: Siemens Ag

Paper Summary:

This paper analyzes the success of multi-business giant Siemens AG. This paper highlights the various corporate initiatives taken by Siemens AG in the business world, including the developing and manufacturing of leading edge products and designs while tailoring individual services for the benefit of their customers. The paper also discusses how the company's various centralized activities have helped the managers at Siemens AG in saving precious managerial time while augmenting their productivity and effectiveness.

Table of Contents:

Business Portfolio of Siemens AG

Siemens AG: Cross-Unit/Cross-Sectoral Perspective

Corporate Initiatives by Siemens AG

Centralized Activities at Siemens AG

Plan For Performance Improvement

Works Cited

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From the Paper:

"Siemens AG under the name of S&H took the initiative of manufacturing electron microscopes, radios and television sets in between 1920s and 1930s. Siemens also took a major corporate initiative by acquiring "avionics, radar and traffic control businesses" of Plessey. In addition to the above, the credit of introducing the innovative "GSM cellular phone with color display" goes to the corporate giant which has its headquarters in Berlin and Munich, Germany. Other corporate initiatives by the firm include forming a sub-division of the firm calling the company within a company, Infineon Technologies. Furthermore, Siemens Nixdorf Informationssysteme AG took the corporate leap of forming Fujitsu Siemens Computers AG in the year 1999."

This paper examines the recent trend of corporate diversification while focusing on Siemens AG, initially an electronics wholesaler, it now controls