Satrbucks

Products : The 3rd place: Starbucks try to become a “Third Place” in people’s lives after home and work, the habitat of spirit with coffee culture and relaxing atmosphere. The Actual Product: Coffee: the best coffee bean and more than 30 blends and single‐origin premium arabica coffees. Handcrafted Beverages: Fresh‐brewed coffee, hot and iced espresso, beverages, Frappuccino® coffee and noncoffee blended beverages. Fresh Food: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. The augmented product: Coffee‐ and tea‐brewing equipments mugs books and gift items. Price: As you can see, the price is the No.1 factor which people like the least about Starbucks. Of course, price should not be the only key factor, and customers won't buy Starbucks just because of (a high) price. For some people, the high price means positive emotions, memories, better quality life and they are willing to pay more to enjoy coffee time in Starbucks. Place: 1、Stores. more than 17,000 stores in 55 countries, Starbucks adopts flexible investment and cooperation modes according to the different markets. 2、The third place Starbucks try to be a neighborhood gathering place for meeting friends and family by providing customers with quality service and an inviting atmosphere, which is more than an cup of coffee. 3、Convenient: downtown, in order to make people get there easily. Promotion: 1、Starbucks believes the branch store itself is the most important, High quality products and reputation are more important than advertising. 2、Starbucks has never spent a penny in the mass media to advertise its products. However, they are still very good at marketing. 3、advertising . Try for free / Supply coffee coupons / Buy one get one free drinks . People: 1.Starbucks stresses that employees are very important. 2. Starbucks has good training system and recruit polite young people who are considerate and patient. 3. All Starbucks’s staffs