Airasia Case

 SWOT is a tool to figure out one company's strength, weakness, opportunity and threats to identify company's both positive and negative sides. SWOT can be divided into internal (strength, weakness) and external environment (opportunity, threats). The company should do this analysis because by using this method they can know whether their company is doing well or not and what they need to improve and change to be better.

 The biggest strength of Airasia is "Lean products and services" because this factor is the main reason of providing low cost. If they include all products and extra services, this company is no longer low cost airline.

 The biggest weakness of Airasia is "Customers cannot get a refund" which is the biggest complaint from many customers every time.

 The biggest opportunity of Airasia is "Expanding the routes to western countries" that can attract much more customers and make great profits.

 The biggest threat of Airasia is "Fixed-cost for empty seats" which makes the reduction of their profits.

1. Introduction (111 words)

AirAsia is a low cost airline company which was established in 1993 with its headquarter in Malaysia and found by government in 2001. The company has been growing and changing a lot with the title of ‘World's Best Low Cost Airline' in the annual world airline survey by Skytrax for continuous 5 years. Now they flight over 20 countries with associate companies AirAsia X, Thai AirAsia, Indonesia AirAsia and Philippines AirAsia Inc. AirAsia X was established in 2007 which flies long distance with low cost by reducing complex code sharing and extra expenses for non-essential services. They keep putting efforts to provide both reasonable price and great service to the customers.