Becamex

1. OVERVIEW

WHY BECAMEX HOTEL

Becamex Hotel – New City is the most modern international hotel located in the center of Binh Duong New City, Binh Duong Province.

Professional and experienced staff coming from 5-star hotels in Vietnam combines with favorable geographical location nearby the integrated Political – Administrative Center of Binh Duong Province as well as commercial centers, including: banks, supermarkets, schools, international hospital, Becamex Hotel – New City is proud to satisfy guests’ satisfaction.

• Name: Becamex Hotel - New City
• Open from: October 2015
• Address: B2, Hung Vuong Street, Hoa Phu Ward, Binh Duong New City, Binh Duong Province.
• Slogan: stay with us feel like home
• Facilities:

• kinds of room
• restaurant

• Certification:
• Social media:

1. Review Marketing plan:

• Discount whenever there is a new property open (Eit's Buffet, Eit's Coffee, Jade Palace.....)
• Add signature (image of new property) at the end of hotels' emails
• Giving coupon/voucher
• Run ads on Booking.com, Agoda.

• As the discount just works in the first 2-3 days, it did not last for a long time and the promotion is not strong enough to attract more customers than usual.
• The promotion is just for holidays or whenever a new restaurants are opened
• Main customer source is customers mostly from Becamex IDC; business man or visitors comes from show games such as Sasuke. The number of customers who are nonresident travelers is small.
• There is no Marketing Department – Sales Department is responsible for all marketing activities.
• In Binh Duong the brand is good and well-known. However, outside Binh Duong, the brand name BECAMEX is not strong enough for brand awareness

1. Recommendation:

-Objective: Enhance the image of the Becamex hotel new city and gain brand awareness from customer.

• Adopt and adapt new idea from Young Generation
• Catch up Social trend like Insta or FB
• Frequently update information on social network to attract the attention of customer
• Customer service: send gift card or birthday cake for the customers who are living in the hotel.
• Establish and invest in marketing department to expand the reputation the hotel not only in Binh Duong but also in Vietnam.
• Invite the famous blogger about travel to experience the hotel's service and write the review on their blogs or write the review on famous hotel website like Tripadvisor to enhance the image of hotel.

We provide many kinds of room, including Deluxe, Premier and Handicap with large area and full of facilities like apartments. The flexibility of pricing policy is suitable for many kinds of guests.

OUR CONTRIBUTION

Becamex Hotel – New City brings the perfect hotel services, contributes to the development of Binh Duong New City in particular and Binh Duong Province in general. We always consider “your success is our success”. Each employee of Becamex Hotel – New City always effort, responsible for, dedicate to bring the joy, confortable feeling and highest level of satisfaction for guests. This spirit is always built, developed and shined by each Becamex Hotel – New City staff.