Counterfeit Brands

Counterfeits are illegally made products that resemble the genuine goods but are

typically of lower quality in terms of either performance, reliability or durability.

They are low-priced and often lower quality replicas of products that typically possess

high brand value.

Counterfeit luxury brands are also known under several other names such as replicas,

imitation, bogus, fakes, copy, and knock-off, and they are often considered to be of poor

quality.

As the extent of counterfeiting is increasing in almost every industry, it becomes critical

to develop measures that can help to prevent buying and selling of counterfeit products.

In exploring consumers’ buying behavior of counterfeit products, this study has been

planned to examine the influence of individuals’ characteristics or consumer

orientations, both social and personal, on that generate the demand for counterfeit

brands.

Counterfeit goods can be found in almost every country in the world and in virtually all

sectors of the global economy. These products are produced and sold in underground

economies or in markets where they go unregulated and escape normal tax and tariff

payments.

Counterfeiting of luxury brands has been growing steadily in the