Csr Starbucks

CSR: Starbucks

Executive Summary

Starbucks is a coffee house company that began in Seattle Washington in 1971. Their mission statement is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. They ensure that their mission statement is brought to fruition in ensuring that they provide quality coffee, treat each other and employees with respect, engage with their customers, endure that the stores are lively, welcome and part of the community so that all of this ensures success for the shareholders. Other areas that Starbucks engages in are with their commitments to a greener livelihood, global impacts and charitable contributions. In their ensuring a greener livelihood, they have implemented many cost saving devices and equipment in the stores. All of this will not only reduce cost, but reduce their footprint on the environment. Their global contributions consume not only economic engagements but also political engagements. They are part of the Coffee and Farmers Equity Practice. This is a relationship where they are ensuring the ethical practices of the coffee harvester’s as well as the harvest itself. They are also involved in many charitable agencies around the world, as their stores are placed around the globe. In an effort to continue their CSR within the organization, there are few areas that the company could then begin to evolve. Recommendations would be to engage the partners of the company in town hall like events. Other areas would be remove the ‘big box’ feel of the stores and get local; involve local artists to display work, begin local barista favorite beverages of the day. Other recommendations are not only cost-saving but eco-friendly; bring a cup for a discount. This not only saves on cost but engages customers. Starbucks has a great CSR and with additional efforts, they will continue this momentum into yet another positive decade of growth. Corporate Social Responsibility Report:

Starbucks

Introduction

Starbucks is a well renowned company that began in 1971. On their website is their mission, value statement along with an explanation of how they incorporate this into their daily lifestyle. "Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Starbucks)" In efforts to accomplish their mission statement, Starbucks has principles that guide all of their partners in daily business (Starbucks): oCoffee. This is about quality. They are passionate about their ethical sourcing for their coffee beans. They care very deeply about this and continue to work in this area. oPartners. It is their motto to treat everyone with respect and dignity. They make a point to ensure that all are head to this standard. Starbucks embraces diversity as it enables them to establish a place where people can be themselves. oPatrons. Starbucks likes to make a point to ensure that partners are fully engaged with their patrons. They state on their website that “…we connect with, laugh with, and uplift the lives of our customers- even if just for a few minutes” (Starbucks). oStores. Ensure that all of the stores become a haven, a break away from any worries, a place to meet and enjoy. oCommunity. Ensure that the stores are engaged in the community and giving back. oShareholders. As each area is successful, then shareholders are rewarded as all are in all elements.