Eastlink Limits Ethic Case Analysis

Facts

• Eastlink has new internet usage on rural in Nova Scotia, and charging fee is $2 for every gigabyte. Also, the system is not designed for video.

• Customers begin sharing Eastlink has ridiculous cap service and other problems to social media, also lower down the company’s reputation.

• Eastlink can use 35 million in three years to upgrade internet with same speed and no data caps, for 150,000 residences, but this plan not scheduled begin until 2018.

• Eastlink has current three years plan from 2015 to 2018 to use 35 million to upgrade services in Northern Ontario with 125,000 residences.

• The Eastlink major investor remarks to how great for her summer cottage will have high speed internet at Northern Ontario.

Ethical issue

Could I made decision to start three years plan and use 35 million to upgrade to internet on rural in Nova Scotia, and delay the Northern Ontario plan to reduce damage of Eastlink reputation? For now, my major initiative investor just remakes how important to upgrade Northern Ontario, that she has a summer cottage and wants to have high speed internet. If I made wrong decision maybe I will loss our largest investor.

Stakeholders

1. CEO: Me – Lee Bragg as CEO of Eastlink, I am the one to made decision and handle the situation that will have impact of my company and customs. I need to reduce the damage of my company’s reputation and interpret my value.

2. Customs: Unhappy customs from Nova Scotia, because the company provided cap internet service, and they complained other services problem about the company. North Ontario customs is waiting for three years plan can gives them a high speed internet. Customs are main stakeholders because they can change the company’s reputation.

3. Media: Media is a way to shows fact to real world. Media can change the one company’s future based on how the company behaviors. Media already pressured Eastlink Company because of cap internet on rural Nova Scotia and influence the company to made right decision.

4. Investor: Investor is biggest impact of Eastlink Company. The investor from United States has major initiative with over 100 million and looking for with Eastlink to be 50-50 partner. Also, investor remarks how excited of high speed internet in Northern Ontario will come soon.

Alternatives

1: If I made decision that the three years plan is to upgrade Nova Scotia and delay Northern Ontario until 2018. That wills well for unhappy customers in Nova Scotia; also reduce damage of company reputation from media and public. If I decide to delay Northern