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Economic

Autor:   •  November 18, 2016  •  Term Paper  •  2,099 Words (9 Pages)  •  632 Views

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a.          Q = A + B.P + C.Pᵪ + D.Ad + E.I

        Where, A = 807.91

                B = -5.03

                C = 4.86

                D = 0.33

                E = 0.01

Q = 807.91 – 5.03P + 4.86Pᵪ + 0.33A + 0.01I

b.        1. Price variable (P) is all other things being equal

                - increase of $1.00 in product price will decreased demand by 5.03 cases.

        2. Competitor’s price variable (Pᵪ), if all other things being equal

                - increase in competitor’s price by $1.00 will increase company’s demand by 4.86 cases.

        3. Advertising variable (A), if all other things being equal

                - increase of expenditures by $1.00 in advertising will increase demand by 0.33 cases.

        4. Income variable (I), if all other things being equal

                - increase in customer’s income by $1.00 will increase demand by 0.01 cases.

c. . Evaluate the coefficient of determination for the regression model.

The R2 = 90.4 per cent obtained by the model means that 90.4 per cent of demand variation is explained by the underlying variation in all four independent variables. This is a relatively high level of explained variation and implies an attractive level of an explanatory power.

d.  T-test

n=30        k=5

Variables

t-ratio

t-critical

Result

P

(-11.022)                  ≥

2.060

Cannot reject H₀

P is significant

Pᵪ

4.833                         ≥                

2.060

Cannot reject H₀

P is significant

A

3.141                         ≥

2.060

Cannot reject H₀

A is significant

I

7.994                         ≥

2.060

Cannot reject H₀

I is significant

All independent variables are significant.

e.  Forecast demand for 5 markets

        Regression model:  Q=807.91 – 5.034P + 4.86Pᵪ + 0.33A + 0.01I

        Market A

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