Emarketing Case

QN: using issamichuzi.blogspot.com as an example, explain what you need to do to create a website to market your products, how to attract more customers and to generate more revenues.

Contents needed to create a website to market your product. When creating a website we consider the digital marketing mix which comprises of the 7ps as explained below.

• Product- personalization allows your customers to put together products in a way they like. Example in our clothing line website we will allow customers to put together outfits in a way they prefer.

• Pricing- personalization in pricing will allow the seller to set price according to the customer served. In our clothing line example the seller will price according to the combination on items matched by the customer. Also we can allow customers to make payments online using credit cards though this is not popular in developing countries or we can use mobile money transfers. Here we also have to consider the security of payment and make sure it is not being tempered with.

• Distribution- we create a database where information can be stored for delivery and future references. Here we can tell customers how their products/services will be delivered to them.

• Promotion- here we show customer items in stock and match them with new trends. Also we can acknowledge frequent visitors by giving the prizes.

• People- we can have a place for customers to write their complaints and comments of the product. This will help us know what our customers’ preferences are and make products that satisfy them better.

• Process- here we make our procedures very less complex. We can have a simple registration, then picking of outfit then payment options maybe through mobile transfer which is more popular now and then delivery.

• Physical evidence- in this section we will have our logo and signature colour. Also allow printouts and email for contracts made. We will also have testimonials of our customers and their photos.

Ways to attract more customers to your website with reference to issamichizi.blogspot.com

• Putting news on the latest event and trends. For example our product is a clothing line hence on our website we will put news on the latest fashion events and celebrity fashion trends to attract customers to visit our website. Issamichuzi.blogspot.com uses news to attract