General Electric Management

Although General electric is the maker of this product it is sold by many different retailers, some online retailers and some in store and online as well. But the overall pricing objective is a sales oriented objective. The Target Market for this particular product is wine collector type of market; wine collectors don't buy wine just for special occasions; they take the time to research the wine they are buying and are very knowledgeable in wine products. This product is able to hold a total of 29 bottles, even if you're not an avid collector, have a small collection or just starting out, being able to store your wine bottles is essential. Therefore getting your product out there in the wine collector market is crucial in gaining market share.

The General electric Wine Deluxe Center model PWR04FANBS merchandise suggested retail price is $699.Although this is the suggested retail price for such model, prices range from $494 to $762.99, not including taxes or any shipping fees. However, some of the retailers selling this product include free shipping others include not tax, and some even go as far as not charging the customer any shipping fees or taxes. This wine center is offered by different retailers to different types of customers at different prices therefore following a more flexible-price policy. Not all wine collectors are the same; some differ in age and the way they shop. For Example, home depot offers this product at $611 dollars but offers free shipping and the bottom line price is $666 which includes the amount taxed; it can be purchased online or in store for the same price. Another retailer that also sales the same product, Abt Electronics &Appliances, an online retailer, sells the product for $494 dollars and does not charge tax but adds in a $78 dollar shipping fee making the bottom line price $572 dollars. Some customers depending on their age might prefer going to the store looking at the product and all its features