Marketing Management Project Report on Effect of Demonetization
Autor: Karank • June 19, 2017 • Research Paper • 2,028 Words (9 Pages) • 918 Views
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[pic 4] PROJECT REPORT Group 01 | [pic 5] ABSTRACT In lieu of demonetisation announced by PM Modi on November 8th, businesses across India have been affected to varying degree. In this report, we study the effect of less cash in the Indian economy on the beauty and wellness business. Sneha | Nurjahan | Karan | Utpal Marketing Management II March 30th, 2017 |
TABLE OF CONTENTS
- Executive Summary
- Problem Definition
- Approach to the Problem (Noor)
- Research Design (Literature review, questionnaire design, interview design) (Noor)
- Data Description (Interview transcripts, Google form results) (karan)
- Data Analysis (Inferences from data) (karan)
- Results (??) (Utpal)
- Discussion and Recommendations (Postponement, short and long term perspective) (Utpal)
- Conclusion and Limitations (--?) (Utpal)
- References
- Appendix
- About the researchers (Write about yourself) (Each of us)
Table of Contents
EXECUTIVE SUMMARY 3
PROBLEM DEFINITION 4
Management Decision problem and Marketing Research problem. 4
APPROACH TO THE PROBLEM 4
RESEARCH DESIGN 4
Questionnaire Design 5
RESEARCH QUESTIONS 6
DATA DESCRIPTION 6
SUMMARY OF INTERVIEW RESULTS 8
DISCUSSION AND RECOMMENDATIONS 10
ABOUT THE RESEARCHERS[pic 6] 12
EXECUTIVE SUMMARY
November 8th, 2016 saw one of the boldest decision taken by any Indian government. 76% of the currency in circulation in the Indian economy was officially de-monetised with immediate effect. In a country of billions who have traditionally relied on stashing cash to save and spend, this left them scrambling for whatever amount of cash they could withdraw from the Automatic Teller Machines (ATMs) or the POSs. With masses thronging the POSs and queues running miles in length, the ATMs soon ran out of cash leaving little to imagination and more to misery. This one announcement by the much-watched Prime Minister of the world today, Mr. Modi, changed the Indian economy even as it was being relied upon by many as a bright spot among the emerging markets as China is no longer sprinting. Life changed not only for the commons but also for those millions of people engaged in unorganised sector whose businesses primarily dealt in cash transaction. Suddenly, their customers didn’t have money to buy their products or services. It forced many to change the way they operated their business while put those who couldn’t cope, out of business.
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