Philip Morris Case

Executive summary

The report ¨Philip Morris´ Troubles¨ is about all the issues this corporation generates due to their products and the way they advertise it. Philip Morris is a huge corporation, which provides a lot of different products, like food, beer and tobacco. Their annual profits can be compare with some countries, but the way this corporation manage their business is being reported, mainly due to lack of information and health risks for consumers. A real advertising with all the information of their products is required by several associations of victims, also the responsibility to pay for all injuries caused, are some of the complaints that consumers pursue.

Food and beer supposed the 41% of the total income from Phillip Morris. Food is a difficult business for the corporation, social concerns, like health is a barrier dificult to avoid, mainly when they experiment with new technologies and genetic engineering in the food. Also the lack of information around their food business is one of the negative points the corporation. People is also concerned about the health risk that other branch of the corporation generates, the beer, where the company receives a lot of pressure, due to issues like drunk driving, the drinking age, availability of alcohol to minors..., issues that could carry the restriction of advertising for alcoholic beverages.

The most successful business is, without doubt, the cigarette business, Phillip Morris covers the 49.4% of the U.S. cigarette market. This branch of business is the centre of all the lawsuits that this corporation has managed since the 50´s, lung cancer, heart disease, and birth defects, are some of the problems cigarettes produce. Different laws have been aproved against tobacco, in order to protect nonsmokers, or to provide more health information to the consumer. Phillip Morris is known for the scandal about manipulating nicotine levels, it was proved