Pr Do's and Dont's

Organizing an event for a campaign and advocacy is not easy. We need to have a budget, if the amount of money is not enough; we have to look for sponsors that would give funds and freebies in order for the event to push through. There are few things that we should consider in getting the possible sponsors. First, are the goals and objectives of a company or firm and their products are in-line with the purpose of the event? Second is what they could give for the event – is it in cash or their products? Would the deal be enough for the event to be possible?

In some cases, there are companies and firms who offer to be a partner or a sponsor in an event. In the case of an advocacy for Diabetes, a walk to raise funds for the medication of Type 2 Diabetes for the elders was organized, and Krispy Kreme wanted to be a major sponsor. They offered a big amount of money, free food and coffee in exchange of having a signage during the said event. The question is should the organizer accept the offer? If I were the event organizer, I will not accept Krispy Kreme’s sponsorship. No matter how big the offer is, it negates the purpose of the campaign. The credibility of the organization is what we’re putting on the line. One important thing to consider in getting a sponsor is the company and its products should be in-line with what the campaign is all about. It’s easy to get a sponsor if the purpose and objectives of your event is feasible and worth having a partnership with. We should also think of the people who participated and wanted to participate in the future events of the organization, one failure in partnership with a company for sponsorship, some may not want to push through in joining because they would think the campaign is just a joke with regards to the event sponsors and partners that they have. The sponsors are one of the factors who make the event possible but it is the attendees and participants who make it successful.