Advantages of Dot.Com Today

They could focus in developing interactive customer experiences that helped them brand their Web sites, which "were" their companies in the eyes of their customers. Dot –com retailers also had the luxury of avoiding the cost and constraints associated with the retailing via stores such as owning or leasing physical stores and personnel costs. The early dot.com companies also had a clear advantage as they focused on hiring workers with Web technology skills and interests, who were attracted to a kind of "Greenfield" opportunity to develop online systems with the new Web technologies; they could focus on developing superior online experiences without having to consider linkages with legacy applications or migrating historical data (Brown, 2012)Electronic commerce is the transmission of buyer/seller transactions and other related communications between individuals and business or between two or more business that are trading partners. By the 1990s the Internet became the major platform for conducting electronic commerce or e-commerce (Brown, 2012). One of Micheals Porters Five Forces is Threat of Entry. New entrants to an industry bring new capacity, the desire to gain market share, and often substantial resources. Companies diversifying through acquisition into the industry from other markets often leverage their resources to cause a shakeup, as Phillip Morris did with Miller beer. One new opportunity would be the procurement of supplies via the Internet can increase a company's power over its suppliers. One threat would be customers have more bargaining power because they can see prices for the same similar product by just looking at Web sites and can easily "switch "to a competitor (Brown, 2012).The industry for these two would be retail sales. Companies no longer can gain competitive advantages with the wealth of information that buyer have access to via the internet.