Analyst Case

In other words, an e-Enabled operating environment in which every facet of an airline’s and it’s supplier and partners procedures and functions would be incorporated via Information Technology (IT). By delivering airplane information systems that could be equipped with enhanced networked with airline ground systems as well as new products, provisions, and solutions within the networked environment, Boeing could assist airlines function more resourcefully and powerfully while also producing value and demand for Boeing products and services. “This environment will allow for continuous support for the airline industry, and apply necessary enhancements and improvements to the e-Enabled concept in the future, which will ultimately create a sustainable business and competitive advantage” ( Boeing's e-Enabled Advantage)

Their main strategy was to restructure and reorganize their fundamental developments and to broaden their horizons. In reorganization their fundamental processes, Boeing adopted simpler procedures for configuring aircraft to specifications, scheduling parts and managing inventory. “They also expanded and entered into other markets, becoming more agile geographically and becoming less dependent on the highly cycled commercial jetliner market. They also integrated defense systems, Capital Corporation and the commercial airlines. Their market initially was the United States military which drove their technology but later grew to include commercial airliners. Their commercial airline market rapidly grew to 60 of the market world over and they appeared to have reached the pinnacle of the corporate might as this happened, the only direction Boeing seemed to be headed was downward due to the emergence of big competitors. One of the main weaknesses of Boeing was their inability to meet delivery schedules for airlines”. (Boeing’s e-Enabled Advantage).