At&t Limited International Affairs

AT&T has limited international affairs but keeps a regional headquarter located in Hong Kong, China. With the headquarters being there, they can provide their services and products offered throughout the Asia Pacific that includes countries like: Japan, Philippines, Korea, Vietnam, etc. Some of the issues that would arise through providing services in these countries would be the fact that there is a lack in technology in some countries and also the poverty factor. AT&T’s marketing strategy in these countries is classified by the global marketing strategy. They have to adapt to the specific culture and economic state for each country to know what products or services to sell.

The second part of my presentation would be the type of good being marketed and how AT&T develops a new product. The types of products and services that AT&T offers would include mobile phones, a broadband connection, and high speed internet. The marketing mix affects these products and services through price, promotion, and brand loyalty.

AT&T’s main new products include new phones that come out over a period of time. The question is that why won’t it fail? Phones don’t fail for AT&T based on the newness factor compared to old phones, new features for the phone, newness from a customer perspective, and the good timing for releasing a new phone. For the degree of learning for a new product like a phone, it depends on knowledge of technology. This usually depends on how old a person is. For example, the target market for AT&T would be younger people whereas the elder aren’t really in their target based on they’re older and typically don’t know as much when it comes to new technology.

The New Product Process is also crucial for AT&T developing a new phone. Stage 1 for developing a new product in AT&T would be the New-Product Strategy Development. During this stage, AT&T would be defining a new objective for a new phone,