Baderman Island Website’s Purpose, and Intended Audience

Baderman Island Website’s Purpose, and intended audience

        Baderman Island website was designed to assist its visitors with finding and making a reservation for their selected dates. The website includes a slide show on the homepage to make visitors familiar with what the resort looks like, there are some outdoors pictures as well as room pictures. On the homepage there’s also a brief description of Baderman Island and why it would be the correct choice for potential visitors, they have also used marketing catching phrases such as “Baderman Island, a slice of paradise!” . The homepage also includes a guest blog box and a restaurant menu.

        Links on the homepage will assist visitors on finding the information they are looking for. Under the accommodation tab there are full details about the rooms and what they include, also about the amenities available at the hotel. Under the amenities tab, the website gives the visitors the option to select between four different links for four different amenities as they desire and those links will direct them to that amenities’ page for more details and more information about this specific amenities. Under the restaurant's tab there’s a daily special menu and brief explanation about the dinner experience. Under the meeting tab, it allows visitors to take a closer look on what a conference room  at the hotel would look like and gives them details about rates and catering information. Under guest blog tab, the site allows visitors to write their reviews about the resort which helps with giving the website more credibility.

        The intended audience of the Baderman Island website are vacationers who are looking to have fun in a relaxing atmosphere, but they are looking for a good deal that fits their budgets and at the same time fits the time frame they are looking to book their reservation. The audience age can vary as well as their background. Those audience will be looking for a quick to load website which offers photos and videos of the resort and will also be looking at how easy it is to navigate. Other things these audience will be looking for is how secure this website is, what form of payments they will be using, how easy it is to make a reservations, will there be a confirmation email after the booking, and if there are any hidden fees.