Bench, Based in the Philippines

Bench, based in the Philippines, is a fashion brand offering premium quality products at affordable prices. It was established in 1987 and began with a small store selling men's t-shirts. The company's growth can be attributed to their use ⋯⋯of celebrity endorsers, television commercials and giant billboards.

Bench expanded its product categories such as a ladies' line, underwear, fragrances, housewares and snacks. It has now developed a worldwide network of stores and outlets in the United States, the Middle East and China etc. in addition to the Philippines.

In 2012, Finest provided a full range of office furniture including about 390 workstations and some of the executive sets in Bench's 5-floor office for an area up to around 7,400 m².

Based from your visit and photo of your selected product brand, analyze and give brief description of the following with at least 3 to 5 sentences:

6.1 Factors Affecting Demand

a. Population

The potential buyers of Bench Products are the ages ranging from 18 – 28. Mostly youth are the common

b. Income ( Target buyers of the product in terms of purchasing power: upper, middle or average classes)

c. Substitution ( Who are the competitor brands? Give at least 5)

d. Complements ( What are the products that will make this product more enjoyable? Mga Katerno, Kaparis or Kamatch)

e. Advertising ( Who are the commercial models of the product? Artista/Celebrities)

f. Sales Promotion ( What are the sales promotion given by the brand to its customers? For example, discounts, coupon, freebies)

g. Publicity and Public Relations ( What are the social events