Car Rental Industry

Car Rental Industry

Gone through radical changes within a short amount of time. Four years ago, virtually all of the major US car rental companies were owned and operated by a major motor company. In fact, Ford dominated nearly 80% of the American market. Nowadays, there are four big chain rentals that hold about 82% of the car rental market share, none of the rest has more than 1%. Independent business are making their moves In 2010, the U.S. Census Bureau recorded some 5,100 independent car rental locations. Car rental companies have attempted to improve their customer service, an area which was largely neglected when the major car rentals were owned by the auto manufacturers While larger chain companies are focused more on sales and profits, the smaller, independent offices are much more invested in customer service and have the flexibility in rates and regulations and occasionally better vehicle selection

Enterprise Holdings, largest car rental service provider in the world measured by revenue, employees and fleet.

Hertz the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle Eastand New Zealand. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Hertz

- Go-to brand for business travelers

- #1 Airport rental brand in the US and 119 other European countries

- Global Footprint

Although each of the leading car rental companies has their own strategy to fuel growth, there are key factors which are common to most of industry leaders.Fleet management: It has become indispensable for monitoring and controlling all company vehicles. The fleet management