Croma India Case Study

 Abstract

Cromā is an Indian retail chain for consumer electronics and durables. It is the nation's first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical, www.croma.com.Tata Group company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons. Presently, there are a total of 101 Cromā stores in 25 cities in India. Cromā offers 6000 products across 8 categories.

An analysis has to be made to identify which branches are doing good business and which are not up to the mark. The data comprises of product sales information per branch which will be processed to know the status of the each branch’s performance so that measures can be taken to improve business strategies wherever required. Based on the data, periodical reports can be created by the respective Branch Manager and can be submitted to the Regional Manager .The business analysis will be done based on processing this data.

There is a focus on collection of all the customers data including online to suggest products based on their purchase history while providing them product offers information through text messages and emails.

We will also be maintaining Order Management for the stores across different suppliers and Inventory. The Stores maintenance expenses along with employees’ salaries will also be analyzed.

The overall analysis will provide the business performance of the stores along with the expenditure incurred for Order Management and Maintenance so that the Client gets a preview of the entire business structure which can help them take decisions and improve their business strategies.