Dell Company
Autor: janita • April 23, 2013 • Case Study • 477 Words (2 Pages) • 1,277 Views
One of the main important things in terms of strength is ready PCs are collected only after a particular order. Success of the Dell Company is that it constantly offers consumers new computer equipment and services designed to meet the latest technological standards. The main competitive advantage of Dell equipment is high quality, reliability and availability. For client also operate three major aspects: supplying computer, which is needed to the buyer, the company now can offer more than 200 configurations, building a computer in quick time and continuous service support. At one time, these principles were revolutionary, and many were skeptical about the direct sales model, saying that it would not work. However, the low price, which is made possible by the absence of intermediation margins, attracted buyers. The company first in the history of the industry has implemented the idea of online sales. Turnover grew quickly, and if the early years of the corporation had income of less than 300 thousand dollars, that after 8 years, this figure jumped to $ 50 billion and this despite the fact that the Dell start-up capital amounted to only $ 1,000. Currently, the company has offices not only in the U.S. but all over Europe, and since 2004 has been successful in Japan. By the way, it was the Asian office of the fastest growing in the corporation. Recently, the company has been actively developing its retail network, and extends the list of enterprise products. Today, Dell - it's not just computers, but laptops, PDAs, storage devices, and more. What are the advantages of Dell? Many series with different configurations for any task: special laptops for small businesses, enterprise-class notebooks, laptops for students, laptops with maximum processing power, mobile, home, gaming, incredible variety. Dell is actually trying to reach out to each client. Another advantage - low prices. Especially this combination allows computers and laptops Dell remains perhaps the most
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