Flipkart Information Systems
Autor: Vennam Anand • March 26, 2016 • Case Study • 4,347 Words (18 Pages) • 1,023 Views
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Table of Contents
1. Company Background
2. Case Facts – Information Systems at Flipkart
3. Effectiveness of Information Systems & its Analysis
3.1 Information System Decision Making
3.2 Enabling Technologies for Digitisation
3.2.a Information Security at Flipkart
3.2.b Mobile Technology at Flipkart
3.2.c IT Infrastructure at Flipkart
3.3 IS Strategy & Ethical Considerations
3.4 Business Processes & IS Development
4. Recommandations
5. Références
Information Systems at Flipkart
Company Background
Founded by Sachin Bansal & Binny Bansal in 2007; the company was started as a price comparison website for customers. Gradually, driven by the market scenario and the promising scenario of e-commerce in India, the company entered into the retail business by selling books online. They were generally priced lower than competition and also gave innovative and creative bookmarks for free along with the books they sold. They perceived internet as a means to provide an alternative for people of India to shop. Gradually, as the traffic to the website increased and the reach in terms of customers improved, Flipkart started selling new products in General Merchandise category and consequently entered into Electronics, Lifestyle, FMCG etc. Today, Flipkart sells more than 1 million different products through its website.
Flipkart can be credited with establishing a new market for e-commerce in India and changing the way India shops. They have come up with innovative and unique solutions pertinent to India’s market like Cash on Delivery, Flipkart First, customer service and offering discounts on specific sale days like The Big Billion Day & the Big App Shopping Day etc. Flipkart provided its services as a platform for other sellers to sell their products in 2013 and have shown tremendous growth. Flipkart also sells its own brand of merchandise (Digiflip) and exclusives and private labels. Currently, Flipkart is valued at $15 Bn after having raised a total of $ 3 Billion in 12 rounds of funding from 16 investors.
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