Gpa - a Brand New Media Platform

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GPA

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Table of Content

1. Name -----------------------------------------------------------------------------------2
2. Mission---------------------------------------------------------------------------------3
3. Target Audience-----------------------------------------------------------------------4
4. Potential competitors-----------------------------------------------------------------5
5. Content--------------------------------------------------------------------------------10
6. Major Advertisers-------------------------------------------------------------------12
7. Promotion----------------------------------------------------------------------------14
8. References----------------------------------------------------------------------------16

A) Name

For the name of our creation of media product, we focus on the most important information that university student concern. Therefore, we use GPA as the abbreviation for our application name which we think is easy for our target audience to memorize. The full name of our brand new application is Galaxy Press Application. Galaxy is mean that we hope we gather numerous valuable information and Press mean we provide that information to our target audience.

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Galaxy Press Application Logo

1. Mission

Our vision is to become the most popular information platform and online community in Macau.

As there are lacks of application creator that customize the information platform for university students in Macau, it is necessary for us to establish an information platform by clear identify the need of university students in Macau. Therefore, the mission of Galaxy Press Application (GPA) is continually provide the most accurate and update information to all university students in Macau. At the same time, this media can play as an important channel for our local firms to get in touch with the university students by the advertisement and job recruitment function and help them discover the talent. Moreover, it can builds up connection among various universities on our Post platform.

1. Target Audience

Nowadays, people with smart phone can easily download a numerous kind of application which is available in app store and google play, such as mobile game and productivity tool. Although there have serval application that gather different kind of information, there lack of information platform application that special design for university student in Macau.

According to Macau university student registration data provided by Tertiary Education Service Office, there have 18,056 local students and 8,161 non-local students, this huge mass audience base become a strong evidence to secure the feasibility and sustainability of our application.