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How Many of You Use Google as Your Main Search Engine?

Autor:   •  February 9, 2016  •  Case Study  •  1,142 Words (5 Pages)  •  1,078 Views

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How many of you use Google as your main search engine?

More than 150 million users use Google’s search engine each month. Google is one of the top search engines, with more than a 63 percentage of all web searches in the US were initiated through google.

First, I am going to talk about the history of Google and then the company’s core values. Then, finally I will be talking about the good and evil of the company incorporating their main core value.

Google Inc. is an American multinational public corporation invested in Internet searches.  Larry Page & Sergery Brin are the founders of Google. They met in 1995 at Stanford University.  In 1996, Larry and Sergery begin collaborating on a search engine called “BackRub.” It operated on Stanford servers for more than a year but eventually took up too much bandwidth to suit the university.  In 1997, they decide that Backrub search engine needs a new name.  After some brainstorming, they come up with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. In August 1998, Sun cofounder Andy Bechtolsheim wrote a check for $100,000 to an entity that doesn‘t exists yet: a company called Google Inc.

Since then, Google has grown by leaps and bounds. From offering search in a single language, they now offer dozens of products and services up to 15 different languages. They also have various forms of advertising and web applications for all kinds of tasks. They started from two computer science students in a university dorm room and now have thousands of employees and offices around the world. In August 2004, Google’s Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18 with an opening price: $85 per share.

  1. Google wants to work with great people. They hire extraordinary people and expect a lot from them. They create an environment where people can flourish and grow.  Google treats people with respect and fairness. They challenged each other idea’s openly and value the diversity in people.
  2. Technology innovation is in Google’s lifeblood. They build the world’s best technology and products. Google applies technology and creativity to solve their problems.
  3. Employees must enjoy working at Google.  It is fun to work at the company. They expect employees to know and enjoy eachother’s company.  Google has a challenging yet energetic work environment.  They celebrate successes and each other’s accomplishments.
  4. Employees must be actively involved. They are who makes Google. Google openly communicates and trust employees with a great deal of information.  They expect employees to honor their confidentiality. They must understand they are representing Google and act appropriately for the company.
  5. Don’t take success for granted. They must think and act like an underdog. Employees must be humble with success and not be arrogant.  Employees are committed to Google and must be innovative.
  6. Do the right thing and don’t be evil.  Google is honest and has integrity in everything they do.  Google’s business practices are ethical. They make money by doing the right things for the company.
  7. Earn customer and user loyalty respect every day. Google creates, enhances, and maintains great products and services for its customers. Employees do things that matter to the customer.
  8. Create long term growth and profitability. This is one of Google’s key to success. Google thinks effectively and efficiently.  Employees earn every dollar they earn by doing things that matter for the company.
  9. Google cares and supports the community.  They encourage and allow employees to support the local communities and expect them to get involved and participate.
  10. Google aspires to improve and change the world.  Google employees aim high and take big risks for the company.  They have a healthy disregard for the impossible.  

Overall, Google’s mission is to organize the world’s information and make it universally accessible and useful by following our company values.

Google knows all about the world and about you: your favorite pop singer, which products you shop for, which directions you seek for, which news stories you review, and so on.  Google purports to be a force for good, assuring us that Google is not evil. However, some tend to balk when a company says “Trust us” so now I am going to weigh some of Google’s corporate history to find out if Google is good or evil.

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