Mednet Case

Are most of the product buyers coming from email campaigns, or are they coming from targeted links? Are the visitors that search engines bring buying, or are they merely browsing your pages?

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Ecommerce sales is a metric for sales

Coupon tracking

Leads

Event tracking should be applied to e-mail ‘mailto:’

Web contact forms or request for quote forms when they think of online leads

In general an advertiser wants to promote its products by drawing potential customers to pay attention to its advertisements in public media. Normally the advertiser wants a whole package of benefits, for example improving sales, market share and brand awareness, but it depends. It is also possible that sometimes an advertiser only focuses on short-term goals like increasing sales and productivity. Increasing market share and improving brand awareness are usually long-term goals and it isn’t always possible to distinguish between sales, leads and brand awareness because they are linked.
It is very easy to measure sales because you can use certain financial figures like turnover or sales revenue. Regarding the case having a look at the click-trough-rate is also a good possibility to measure the impact of your advertisement.
As market share and sales are very closely linked you can also use the click-trough-rate to measure the market share. In a global view you can also do a market analysis, a BCG-analysis with all the different products/services in this market or you can figure out the relative market share.

An easy way to measure sales lead is to observe the clicks or in this case the coupon barcode.

Measuring brand awareness can however be very difficult. Arranging a market analysis