Ordering Apps Case Study

Background Information

The OrderingApps is a company that provides a trading platform for both restaurants and customers through applications. By using this, customers do not need to use their computers and find a place where they can serve on the internet, but simply use the wireless devices to make the ordering or reservation. Now it could be used on any Apple wireless devices like iPhone, iPod, and iPad, or devices used Android system.

The main and special characteristics of OrderingApps are making order anywhere, app management by yourself, full integration, GPS location provided, one-click reorder service, and social network connected.

▪ Order Anywhere. With OrderingApps people could place their orders anywhere. Unlike online ordering, customers do not need a computer but just a phone and a little reception.

▪ App Management. The management portal gives restaurants full access to the app at any time. OrderingApps is also available to help with any updates.

▪ Full Integration. The OrderingApps service fully integrates with the existing systems. They can deliver orders in a variety of methods including fax, email, and even straight to the Point-of-Sale System.

▪ GPS Locations. OrderingApps can tell the customers which restaurant location is closest to them. Customers can also search for locations right from the application.

▪ One-Click Reorders. Customers' order history is always available within the application. With just one click of a button they can reorder a favorite meal.

▪ Social Networks. Users can share reviews and comments to all their favorite social networks. Write a review and send it to Facebook, Twitter, and Foursquare right from the app.

How OrderingApps Works

This application not only allows users to make the order or reservation through their wireless devices, but also allows the restaurants to manage their app by themselves. Here are a few steps for customers to take in order to make their order.

First, new customers need to sign up on the website or through their smart phone to create their own account, which include information like first name, last name, email address, password for loading in the future, and a cell phone number.

Second, customers need to share their orders and restaurants reviews by adding the social networks, which can be chose from twitter, facebook, and/or foursquare.

At last, customers can begin to make their order by following the order process below.

▪ Launch the App. First, new users need to download the app from the iTunes app store or android marketplace.

▪ Select