Project on External and Internal Environment Analysis of British Petroleum
Autor: Amit Kumar • December 6, 2015 • Case Study • 9,813 Words (40 Pages) • 1,797 Views
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Project on External and Internal
Environment Analysis of British Petroleum
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Table of Contents
1.0 Executive Summery 3
2.0. Introduction of Oil & Gas Industry 4
3.0 Oil & Gas Industry External Environment Analysis 6
3.1 Demographic Environment 6
3.2 Economic Environment 6
3.3 Political & Legal Environment 7
3.4 Technological Environment 8
3.5 Social Environment 8
3.6 Global Environment 8
4.0 Industry Environment Analysis( Porter Five Force Analysis) 10
4.1 Threat of New Entrant 10
4.2 Bargaining Power of Supplier 11
4.3 Bargaining power of Buyers 11
4.4 Threat of Substitute Product 11
4.5 Intensity of Rivalry 13
5.0 Competitor Analysis _ 15
6.0 Overview & Strategic Business Segment of BP 16
6.1 Exploration & Production 16
6.2 Refining & Marketingl 17
6.3 Gas Power & Renewable 18
7.0 Value Chain Analysis 19
8.0 SWOT Analysis 19
8.1 Strength 20
8.2 Weakness 20
8.3 Opportunity 21
8.4 Threat 22
9.0 Competitive Profile Matrix (CPM) 23
10.0 BCG Matrix 24
11.0 Recommendation to BP 25
12.0 Conclusion 26
Exhibits 27
References & Sources.......................................................................................................................................35
1.0 Executive Summery
BP is one of the leading public owned company in oil and gas industry. Oil and Gas industry includes finding of oil & Gas, development of oil fields, Exploration, transportation of crude oil & Gas, Refining, processing & blending of products and marketing of products. All these activities are divided into two main segments (i) Upstream & (ii) Downstream.
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