Project on External and Internal Environment Analysis of British Petroleum

[pic 1]

Project on External and Internal

Environment Analysis of British Petroleum

[pic 2]

[pic 3]

[pic 4]

Table of Contents

1.0 Executive Summery        3

2.0. Introduction of Oil & Gas Industry        4

3.0        Oil & Gas Industry External Environment Analysis         6

3.1        Demographic Environment         6

3.2        Economic Environment        6

3.3        Political & Legal Environment        7

3.4        Technological Environment        8

3.5        Social Environment        8

3.6        Global Environment        8

4.0        Industry Environment Analysis( Porter Five Force Analysis)        10

4.1  Threat of New Entrant        10

4.2  Bargaining Power of Supplier        11

4.3  Bargaining power of Buyers        11

4.4  Threat of Substitute Product        11

4.5  Intensity of Rivalry        13

5.0 Competitor Analysis _        15

6.0 Overview & Strategic Business Segment of BP        16

6.1 Exploration & Production        16

6.2 Refining & Marketingl        17

6.3 Gas Power & Renewable        18

7.0 Value Chain Analysis        19

8.0 SWOT Analysis        19

8.1 Strength        20

8.2 Weakness        20

8.3 Opportunity        21

8.4 Threat        22

9.0 Competitive Profile Matrix (CPM)        23

10.0 BCG Matrix        24

11.0 Recommendation to BP        25

12.0 Conclusion        26

Exhibits        27

References & Sources.......................................................................................................................................35

1.0 Executive Summery

BP is one of the leading public owned company in oil and gas industry. Oil and Gas industry includes finding of oil & Gas, development of oil fields, Exploration, transportation of crude oil & Gas, Refining, processing & blending of products and marketing of products. All these activities are divided into two main segments (i) Upstream & (ii) Downstream.