Seimense Pestel and Porter Analysis

Table of Contents

ABSTRACT 3

1 MY ORGANIZATION: NOKIA SIEMENS NETWORKS 4

2 NSN EXTERNAL ENVIRONMENTAL AND INDUSTRIAL ANALYSIS 5

2.1 PEST ANALYSIS 5

2.1.1 Political factors 5

2.1.2 Environmental factors 5

2.1.3 Economical factors 5

2.1.4 Social factors 6

2.1.5 Technological factors 6

2.2 PORTER’S FIVE FORCES FRAMEWORK 6

2.2.1 Competition from substitutes: 7

2.2.2 Threat of Entry 7

2.2.3 Rivalry between established competitors 7

2.2.4 Bargaining Power of Buyers 7

2.2.5 Bargaining Power of Suppliers 8

2.3 FORECASTING INDUSTRY PROFITABILITY 8

2.4 IDENTIFYING KEY SUCCESS FACTORS 9

3 NSN INTERNAL RESOURCES AND CAPABILITIES ANALYSIS 10

3.1 IDENTIFYING AND APPRAISING NSN’S RESOURCES AND CAPABILITIES 1

3.2 DEVELOPING STRATEGY IMPLICATIONS 1

3.2.1 Exploiting Key strengths: 1

3.2.2 Managing Key weaknesses 1

4 CONCLUSION 2

ABSTRACT

In this assignment I will analyze the external environment and internal resources and capabilities of my employer Nokia Siemens Networks, a leading global enabler of communications services. In this analysis, I will use some theoretical frameworks such as PEST analysis, porter’s five forces and value chain models.

It is worth mentioning that NSN was the outcome of a huge merger between Nokia and Siemens, Nokia and Siemens decided to merge their both SBU (Telecom Networks division) for some strategic reasons we will discuss later in this assignment.

1 MY ORGANIZATION: NOKIA SIEMENS NETWORKS

Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network operator infrastructure solutions.

The main building blocks of NSN organization are depicted in the following figure:

Figure_1_-_NSN_Organization