Strategic Marketing Planning

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INDIVIDUAL PART

BM046-3-3-SMKTP

STRATEGIC MARKETING PLANNING

UC3F1407KMGT

Name                  :    CHONG WIN SHEN        

Student ID          :    TP026529                        

Lecturer Name   :    MR. GOBINTHAN A/L MANICKAM

Submission Date:    20/10/2014

Table of Contents

1.0        Marketing Mix/ Marketing Tactics        

1.1        Customer Communications (Integrated Marketing Communication)        

1.2        Pricing Policy        

1.3        Distribution Strategy        

1.4        Initial Launch Promotional Activities        

2.0        Timelines        

2.1        Checklist of Key Tasks        

2.2        Implementation Schedule and Deadlines        

3.0        Marketing Budget Allocation        

3.1        Cost Analysis and Controls        

3.2        Contingency Planning        

4.0        References        

1.   Marketing Mix/ Marketing Tactics

1.   Customer Communications (Integrated Marketing Communication)

One of the customer communications strategies is printed advertising. Printed advertising is a form of advertising that uses physically printed media (Kotler, 2013). For an example, the client could use printed media such as magazines, newsletters and so forth to reach the potential customers. When the customers are looking through the magazines or newsletter, they have a tendency to be receptive to new information and observant of things of interest. Thus, this will increase the awareness of the new range healthy foods and beverages by the client’s shop and capture the attention of the potential customers.