The Future of Traditional Media and Social Media

THE FUTURE OF TRADITIONAL MEDIA AND SOCIAL MEDIA

From the time of Johannes Gutenberg's invention of the printing press in 1440 and the spread of the newspaper all over Europe and then to different parts of the world to the present times, newspaper is an important source for the people to get the information. Then with the invention of the internet or the World Wide Web became popularly reachable with the advent of Mosaic browser software in 1993, it is still uncertain at this early stage of the Web's development how dominant it is to be a provider of the daily news to the public. But since a rapid spread of on-line news outlets or the social media raises, it challenges the future of the traditional media.

Social Media is a symbol of the modern world. It is what people use to keep in touch with their loved ones, family and friends by sharing their news stories, pictures and videos etc. It is also a channel that is used to share all the things happening around the world; including news alerts, events such as musical concerts and award ceremonies, their favorite sport scores and results, job vacancies and even weddings and obituaries. The increase of internet user is also another factor for this kind of trend and also the time spent by users in social media sites such as Facebook and Twitter have changed the trends and convergence of the people of the new era.

The traditional business model of a newspaper however is in which allows a journalists to write deadline-oriented stories, submit them on time to be copy edited and then sent on to the printing press may well be redundant which makes in the US, UK and Europe, newspaper circulation figures to fell significantly, forcing newspaper conglomerates to brainstorming a new strategies that would make ways in which news from the newspaper can be consumed. In the US alone, newspaper circulation fell by 30% between 2007 and 2009, UK by 25%, Greece by 20% and Canada by 17%.

In contrast, on a social media, the number of newspapers around the world being published on the Internet rose from 20 in 1994 to nearly 4,000 in 1997. In the United States alone, of the more than 2,000 newspapers publishing on-line in 1997, and 492 were general-circulation papers that updated their news daily. In addition, many news services nowadays exist only on the Internet to distribute the information. With the rising number shown for the online news agencies, it shows that there are now exists a large and rapidly growing audience for on-line news. And with the popularity of Web-based news services and the increasing number of on-line news outlets raise the probability that sizable audiences might abandon newspapers day by day

And as a matter of fact, research has proved that modern countries newspaper circulation has fallen due to the rising of the technological and social changes such as easy availability of news on high