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The Global Context of Management - Haier - United States

Autor:   •  November 2, 2012  •  Case Study  •  2,761 Words (12 Pages)  •  1,553 Views

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The Global Context of Management

Assessment 1: Haier - United States

Feng Xuan

10901123

Table of contents

Executive Summary....................................................................................2

1. Introduction...............................................................................................3

2. Industrial Overview.................................................................................3

3. PESTLE Analysis.....................................................................................3

3.1. Political/ Legal Environments...................................................................4

3.2. Economic Environment..............................................................................4

3.3. Socio - cultural Environment.....................................................................4

3.4. Technological Environment.......................................................................5

3.5. Ecological Environment.............................................................................5

4. Porters 5 Forces.......................................................................................6

4.1. Rivalry of Haier in The US Household Appliances Market....................6

4.2. Competition from New Members in The US Household Appliances Market................................................................................................................6

4.3. Threats from Substitutes............................................................................6

4.4. Bargaining Power of Customers................................................................7

4.5. Bargaining Power of Suppliers..................................................................8

5. Conclusion.................................................................................................8

Reference List................................................................................................9

Appendixes.....................................................................................................9

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