Trung Nguyen Coffee

Technological

Trung Nguyen is leading group in transfer technology which is friendly with environment. Moreover, they are grown and produced their products in Vietnam  by using the best advance technologies, so coffee beans bring a unique flavor in accordance with tastes and habits of Vietnamese people. Furthermore, Trung Nguyen coffee still use old method to make their coffee unique. To illustrated, customer can choose to use electric drip brewer ( High technology) or simple metal filter called a Phin filter (Tradition method) to make their coffee.There are several advantages that make Trung Nguyen coffee standing out of the crowds. Firstly, Coffee store are modern design and high quality equipments.Secondly, their coffee is make in lower- temperature, longer roasting process. Finally, the coffee outgasses CO2 and expands the bags which help to go coffee remain the taste.

http://www.trung-nguyen-online.com/about-vietnamese-coffee.php

http://www.trung-nguyen-online.com/service-standards.html#quality

Political

Viet Nam Government provides many advantages for coffee industry.Firstly, Coffee is protected right and brand by Government, support product cost and give advantage to export oversea. As the result, Viet Nam coffee become the second coffee exporter in the world after Brazil, and the number one for robusta – one of the two main coffee species, often used in instant coffee. Secondly, Vietnam joined WTO in January 11, 2007 that lead to an great opportunity for Trung Nguyen to become well-known not only in domestic but also foreign countries. In fact, only 5% to 7% of the total production is used for domestic consumption; the rest is exported, mostly to the US and Europe. Finally, Viet Nam Government allows only high quality products of Trung Nguyen coffee is available on flight of Vietnam airline. That result into highly brand reputation, it help Trung Nguyen Coffee to standing out of crowd (Competitor).