Word Sense Disambiguation Using Hal
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RESEARCH METHODOLOGY
IMPACT
OF
BRAND IMAGE AND CONSUMER PERCEPTION
ON
BRAND LOYALTY: A STUDY IN CONTEXT OF PATANJALI AYURVEDA LTD. AMONG THE PEOPLE OF JAMMU
SUBMITTED BY:
IVANI KATAL 27-MBA-15
MANHAR MALHOTRA 29-MBA-15
MITALI SHARMA 31-MBA-15
CONTENTS
S.NO. | TOPIC | PAGE NO. |
1 | ACKNOWLEDGEMENT | |
2 | ABSTRACT | |
3 | CHAPTER I: INTRODUCTION
| |
4 | CHAPTER II: LITERATURE REVIEW 2.1 HYPOTHESIS FORMATION 2.1.1 BRAND IMAGE AND BRAND LOYALTY 2.1.2 BRAND IMAGE AND CONSUMER PERCEPTION 2.1.3 CONSUMER PERCEPTION AND BRAND LOYALTY 2.1.4 GENDER AND LOYALTY INTENTIONS 2.1.5 GENDER AND CONSUMER PERCEPTION 2.1.6 GENDER AND BRAND IMAGE 2.1.7 BRAND IMAGE, CONSUMER PERCEPTION AND LOYALTY INTENTIONS 2.2 RESEARCH BACKGROUND 2.3 SCOPE OF THE STUDY 2.4 LIMITATION OF THE STUDY 2.5 METHODOLOGY | |
5 | CHAPTER III: COMPANY PROFILE 3.1 PATANJALI YOGPEETH 3.2 HERBAL PRODUCTS IN PATANJALI YOGPEETH 3.3 PRODUCT LINE AND PORTFOLIO OF PATANJALI YOGPEETH 3.4 PRODUCT MIX OF PATANJALI YOGPEETH 3.5 MARKETING AND NETWORK OF PATANJALI YOGPEETH 3.6 PRODUCT: INTRODUCING THE VALUE DISCIPLINE 3.7 COMPLETE PACKAGE FOR VARIOUS DISEASES 3.8 PRICING STRATEGY 3.9. PROMOTIONAL STRATEGY | |
6 | CHAPTER IV: DATA ANALYSIS AND INTERPRETATION | |
7 | CHAPTER V: FINDINGS, CONCLUSION AND SUGGESTIONS | |
9 | APPENDIX A: ONLINE SURVEY QUESTIONNAIRE | |
10 | BIBLIOGRAPHY AND REFERENCES | |
ACKNOWLEDGEMENT
With immense pleasure, we would like to present this project report for Patanjali Ayurveda Ltd. We take the opportunity to express our gratitude to all of them who in some or the other way helped us to accomplish this project. The study cannot be completed without your guidance, assistance, inspiration and co-operation.
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