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  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Environmental Assessment, Planning, and Auditing

    Environmental Assessment, Planning, and Auditing

    Week One: Environmental Assessment, Planning, and Auditing Details Due Points Objectives 1.1 Identify elements of the marketing plan and the marketing audit. 1.2 Assess marketing approaches and orientations across sectors, industries, and marketplaces. 1.3 Produce situation and SWOTT analyses. Readings Read Ch. 1–3 & 22 of Marketing. Participation Participate in class discussion. 4 of 7 days 2 Discussion Questions Respond to weekly discussion questions. Day 3 2 Nongraded Activities and Preparation Review the University of

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    Essay Length: 1,423 Words / 6 Pages
    Submitted: April 13, 2011 Autor: viki
  • Enterprise Resource Planning

    Enterprise Resource Planning

    ERP (Enterprise Resource Planning) is one of the main business systems that has been implemented widely across a lot of in organizations and industries. It is not just a software, it is both software and organization strategies that use the ERP system. ERP system has helped in integration in many deferent fields such as resource planning, operational control, and management control. ERP system has a variety of modules that improve the activities and process within

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    Essay Length: 672 Words / 3 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Aalsmeer Flower Auction E-Business

    Aalsmeer Flower Auction E-Business

    • The following example presupposes that you have undertaken a preliminary search that includes: o selected your Research Topic o evaluated the resources in the library; o browsing the web; o got an approval for your Research Topic • The Outline or Research Proposal has be word processed. ANGLIA RUSKIN UNIVERSITY Ashcroft International Business School. Business Research Skills Course RESEARCH PROPOSAL Research Question: Submitted On: Submitted By: 1. Title: 2. Research Question: 3. Research Objectives:

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    Essay Length: 476 Words / 2 Pages
    Submitted: April 14, 2011 Autor: peter
  • Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix Marketing mix is a strategic tool that organizations use to predict a marketing plan of achievement (2009). Organizations concentrate on marketing because it is the link to creating a plan that will work for the success of selling a product or service. Progressive is one company that has used the marketing mix tool to satisfy their target market. The marketing mix consists of four elements, product, place, price, and promotion, and this paper

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: May 23, 2011 Autor: TBSCRUGGS
  • Business Entities - Restaurant - Bar

    Business Entities - Restaurant - Bar

    Successful companies require a strong core in order to operate their companies efficiently. Companies must take in consideration the following aspects when starting up: taking control, taxation, and liability issues. Both businesses and the construction company must make sure that they are in compliance with law and regulations; as well as identify the risks in which they must protect themselves from. The construction company must also identify and discuss employment laws and regulations they will

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: May 23, 2011 Autor: phantom1020
  • Business Case

    Business Case

    The dynamics of our society bring many challenges and opportunities to the business world. Within the last decade, hundreds of jobs have emerged particularly in the technology sector to help keep up with the ever-changing world and to compete on a larger and better scale than the competition. Two key job markets and the basis of this research paper are business intelligence or BI and data mining or DM. These two fields play a very

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    Essay Length: 361 Words / 2 Pages
    Submitted: June 1, 2011 Autor: shujaf
  • Nestle Malaysia Business Strategy

    Nestle Malaysia Business Strategy

    Executive summary This project is a marketing plan for the launch of a new Maggie instant noodle into the Malaysian Market Nestle Malaysia has been established since 1912. offering over 400. varieties of products. One of the most popular food products is the Maggie instant noodle, first introduced in 40 years ago. Today Maggie instant noodle holds 60 % of the market share for instant noodle in Malaysia. However due to health concerns, and the

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    Essay Length: 267 Words / 2 Pages
    Submitted: June 5, 2011 Autor: annesy_cutee14
  • Global Business and Ethics

    Global Business and Ethics

    Global Business and Ethics Globalization is not just the operation of a business in a foreign country but that they divide their activities in different countries. The business produces their product or good there and exports the good to other countries such as The United States. Globalization affects the world because it enables large operations to buy a manufacturing plant in another country and produce goods at a lower hourly wage that is a custom

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    Essay Length: 676 Words / 3 Pages
    Submitted: June 6, 2011 Autor: egglori
  • Employee Stock Ownership Plan (esop)

    Employee Stock Ownership Plan (esop)

    Part A Employee Stock Ownership Plan (ESOP) Steve wanted to utilize an ESOP to purchase the company for two reasons. First, he could not afford it by himself. National Medical Devices offered cash and stock valued at $8.5 million to buy out the company with the condition that Steve must stay with the company and manage the daily operations. Steve thought if he was to stay and run the company, he wanted to be rewarded

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    Essay Length: 586 Words / 3 Pages
    Submitted: June 8, 2011 Autor: iceburger
  • Business Entities, Laws, and Regulations Paper

    Business Entities, Laws, and Regulations Paper

    Business Entities, Laws, and Regulations Paper Name University of Phoenix Business Entities, Laws, and Regulations Business today is unique in that there are many different types of structures, laws, and regulations that allow them to operate in what the owners need to be efficient and competitive. They basically have to take note on how they are controlled, liability in doing business, and how the business and owners will be taxed. While depending on what type

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: June 20, 2011 Autor: kendori
  • Com 285 - Business Communication Trends Paper

    Com 285 - Business Communication Trends Paper

    Business Communication Trends Paper University of Phoenix Chicago Loop Campus Business Communication COM/285 Kevin Williams March 21, 2011 Business Communication Trends Paper Business communication is essential for businesses to operate efficiently. In this paper we will discuss business communication trends and what message types resulted from these trends. Business Communication What is business communication? According to our text book, business communication is sharing information that is useful to your co-workers, business partners, and clients (Locker-Kienzler,

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    Essay Length: 745 Words / 3 Pages
    Submitted: June 20, 2011 Autor: mommastella
  • Dynamic Warm-Up Lesson Plan

    Dynamic Warm-Up Lesson Plan

    Dynamic Warm-Up Lesson Plan: Overall Objectives: Students will: 1. learn what a dynamic warm up is and how it prepares the body for activity. 2. learn the components that make up a dynamic warm up. 3. understand how a dynamic warm-up is more beneficial then static stretching. 4. be able to successfully warm up to the best physical benefit. Conditions: -Can be performed on a field, gym floor, or any open area with a hard

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    Essay Length: 865 Words / 4 Pages
    Submitted: June 26, 2011 Autor: psychbuff07
  • Current Business Research Project Paper

    Current Business Research Project Paper

    Current Business Research Project Paper In the following paper, the reader will find a brief synopsis of a finance research article titled “Supply Chain Finance Effectiveness Improves Supplier Relationships and Working Capital Management” (Professional Services Close-Up, December 2010). Within the paper, I will define the business research and its purpose, explain the business problems under investigation, describe the data collection methods used in the research project and, discuss the researcher’s conclusion to their research. The

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    Essay Length: 388 Words / 2 Pages
    Submitted: June 26, 2011 Autor: ebbtide
  • E-Commerce Business Strategic Management

    E-Commerce Business Strategic Management

    Introduction The way people do business today is changing faster and faster from physical to digital, supporting the growth of Electronic Commerce. Electronic Commerce commonly known as e-commerce is the process of buying, selling, transferring, serving, or exchanging products, services, or information via computer networks, including the Internet (Turban and Volonino 2009, p. 199). Businesses implementing the pure brick and motar (traditional commerce) are getting scarcer and scarcer as many businesses in the digital age

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    Essay Length: 491 Words / 2 Pages
    Submitted: July 3, 2011 Autor: tedharris1000
  • Cultural Effect on Negotiation in International Business

    Cultural Effect on Negotiation in International Business

    Title: Cultural effect on negotiation in International Business. Introduction: This research proposal investigates the effects of culture on negotiations in an international business context and identifies which areas of negotiations are influenced by culture and to what extent. The primary purpose of this study is to understand how international business negotiation is important for companies and how the skills used by management during this process are useful in other aspects of a business. This paper

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    Essay Length: 2,690 Words / 11 Pages
    Submitted: July 17, 2011 Autor: okoanna
  • Indentifying Global Business Opportunities

    Indentifying Global Business Opportunities

    Global Business Management Audit Avery Dennison Corporation Module 1: Indentifying Global Business Opportunities Company Name: Avery Dennison Corporation (Classification: 20201060) Company Sector: Industrials Industry Group: Commercial Services & Supplies Industry: Commercial Services & Supplies Sub Industry: Office Services & Supplies Avery Dennison Corporation is a diversified company that produces pressure-sensitive adhesives and materials for industrial and consumer uses. Avery Dennison's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing, branding systems; RFID inlays

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: July 17, 2011 Autor: yasoda108
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Cadbury - Marketing Plan

    Cadbury - Marketing Plan

    Table of Contents 1. Executive Summary 2. Company Profile 3. Analysis 3.1 Key Competitors in the Market 3.2 External factors influencing the supply chain 3.3 Analyzing the Business Portfolio 3.4 Applying Ansoff’s Product-Market Expansion grid 3.5 SWOT Analysis 3.6 Applying Porter’s Generic Model 3.7 Applying Marketing Mix 4. Final Suggestions for Cadbury 1. Executive Summary This marketing plan for Cadbury will look at ways and means of how Cadbury can consolidate its position as the

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: July 19, 2011 Autor: tharaka74
  • Business Ethics Case Study - Phillip Morris A.K.A. Marlboro Cigarettes

    Business Ethics Case Study - Phillip Morris A.K.A. Marlboro Cigarettes

    Background Information „X Although this report is focused around a single company, it should be noted that Marlboro is a subsidiary of Philip Morris USA. „X Philip Morris USA is regarded to be the largest cigarette manufacture in the United States. „X In 1999, one out of every six cigarettes was a Philip Morris Brand (History of Philip Morris Companies Inc.). That equates to 17% of the world market. „X Other brands under the Philip

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    Essay Length: 2,126 Words / 9 Pages
    Submitted: July 24, 2011 Autor: karanovb
  • Transition Draft Plan

    Transition Draft Plan

    2 OBJECTIVES The Transition plan is needed due to new structure organization and to cater requirement from existing customer and to continue the activity that is being carried by current resources. The transition plan is to cater for: 1. Transition from a project based organization to a Solutions and Services organization inclusive of transition from the previous organization structure (Establish and Operate) to the current TAS structure 2. Current outstanding activities with XX IP Core

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    Essay Length: 290 Words / 2 Pages
    Submitted: July 24, 2011 Autor: AbMunir
  • Business Accounting

    Business Accounting

    Name: Adnan Qadeer Bhatti Student Number: 1002129/1 BABM (T: 2 Group 1) Business Accounting (SBMG4002) Assignment: 1 Lecturer Name: Omwenga Mwambi Due DATE: 28TH April 2011   Lampeter Agricultural Supplies Trading and Profit And Loss Account for the year ended 31st December 2010 £ £ Sales 950,000 Less cost of sales Opening Stock 360000 Purchases 480000 840000 Less Closing Stock (378000) (462000) Gross Profit 488,000 Less expenses Advertising 10000 Electricity 6000 Insurance 25000 Rent &

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: July 25, 2011 Autor: adnanbhatti
  • International Business - Pestle Analysis

    International Business - Pestle Analysis

    PESTLE analysis is a process to help understand the overall market environment such as market risks, market growth or decline for a particular industry, business, product, or project. It is often a key part of strategic, marketing, and business planning. The political factors refer to the degree of intervention of government in the economy. For an example, if the government taxes increase, it will cause the selling price of Nestle increase, and therefore the number

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    Essay Length: 288 Words / 2 Pages
    Submitted: August 11, 2011 Autor: rennylim
  • Com 285 Introduction to Business Communications - Employee Privacy Report

    Com 285 Introduction to Business Communications - Employee Privacy Report

    Employee Privacy Report Com/285 Introduction to Business Communications January 20, 2010 Richard Turney Employee Privacy Report Many employees believe they have complete privacy while using company computers and company issued equipment such as cell phones and laptops. Those many employees could be wrong. Most companies have policies in place stating they have the right to monitor all communications on company owned equipment. Every word that is said on a company phone could be listened to

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    Essay Length: 940 Words / 4 Pages
    Submitted: August 17, 2011 Autor: deeniedear
  • Al 367 - Global Dimensions in Business

    Al 367 - Global Dimensions in Business

    Global Know - How By AL 367 Global Dimensions in Business June 28, 2010 The article, “Developing Your Global Know - How” was published in the Harvard Business Review (HBR). The Harvard Business Review is a collection of business management case studies, articles, books, addressing today's topics and challenges in business management both domestically and globally. In the article, “Developing Your Global Know - How” HBR interviewed four human resources executives at four multinationals: Siemens,

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    Essay Length: 646 Words / 3 Pages
    Submitted: August 22, 2011 Autor: vjaezaaire

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