Digital Marketing Free Term Papers
1,768 Digital Marketing Free Papers: 1 - 25 (showing first 1,000 results)
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McDonalds and 3m Digital Marketing
Summary: Product Strategy Lately, McDonalds has been changing its product to reflect the 21st century. Obesity is common all over the world and people have connected it to the golden arches of McDonalds restaurants. The article explains how McDonald’s new product line accommodates the world’s obsession of obesity by offering healthy, updated menu items. In the article, McDonald’s adapts to new fast food market trends because the customer’s desires to be healthier. McDonald’s began offering
Rating:Essay Length: 1,890 Words / 8 PagesSubmitted: March 3, 2012 -
Digital Marketing of Food Products
DIGITAL MARKETING OF FOOD | THE DIGITAL MARKETING OF FOOD PRODUCTS; IS IT A THREAT OR AN OPPORTUNITY FOR THE YOUTH OF TODAY Table of contents Problem Statement Situating Grounding Diagnosing Solving Literature Review Digital Marketing Digital marketing of food as an opportunity Digital Marketing of Food as a threat Methodology Research Process Research Philosophy Research Design Research Strategy Research Methods Data Collection Methods Research Instrument References ________________ The digital marketing of food products; is
Rating:Essay Length: 4,403 Words / 18 PagesSubmitted: November 28, 2015 -
The Digital Marketing Plan for the Printed Paper Cup Company
The Digital Marketing Plan for The Printed Paper Cup Company Table of Contents 1. Introduction 2. Overview of Company 3. Situational Analysis 3.1 Digital marketing efforts so far 3.2 Environmental analysis with a SWOT Summary 3.3 Other business mission and organizational management 4. Digital Marketing Strategy Development 4.1 Marketing objectives 4.2 Market targeting and techniques 4.3 Market segmentation and segmenting techniques 4.4 Identification of revenue and expenditure 5. Digital Marketing Mix 5.1 4Ps analysis 5.2
Rating:Essay Length: 3,999 Words / 16 PagesSubmitted: April 17, 2016 -
Digital Marketing Management
Module Title: Digital Marketing Management Assignment Title: John Sankey Date: 19th February 2016 Word Count: 3,709 Student Number: N0662560 Contents Executive Summary Introduction Key Debates in Digital Marketing in B2B Context Key Debates in Digital Marketing in B2C Context Key Findings relevant for John Sankey Strategic Web Development Proposal 7C’s Framework Types of Content Online KPI’s (Key Performance Indicator) Importance of Web Analytics Dashboard Conclusions References Executive Summary The digital marketing environment is on a
Rating:Essay Length: 4,351 Words / 18 PagesSubmitted: August 3, 2016 -
Digital Marketing - How to Attract Readers?
For the designer, I have two key findings (1) First, I analyze readers’ behavior when visiting the website. The landing page and the exit pages gave me some information about how to help build a more attractive website. For example, when I click Behavior-Site Content-Landing page, I can see that 53.91% of them spend their session on home page, although the number is huge, the bounce rate of homepage is also the highest. When I
Rating:Essay Length: 279 Words / 2 PagesSubmitted: February 9, 2017 -
Summary Digital Marketing & Analytics
DMA Week1: Introduction: Digital Marketing, Metrics Article 1.1: Leeflang P.S.H, Verhoef P.C., Dahlström P. and Freundt T. (2014), Challenges and Solutions for Marketing in Digital Era, European Management Journal, (32), 1‐12 The three (four) potential challenges that are most important for digital marketers: * Ability to generate and leverage deep customer insight (2) * Managing brand health and reputation in a social media environment (4) * Assessing the effectiveness of digital marketing (8) * (The
Rating:Essay Length: 5,410 Words / 22 PagesSubmitted: May 2, 2017 -
Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors
Comparison between Traditional marketing management and digital marketing management and how they affect consumers’ behaviors EAP Course Zhang Yi Abstract: This essay gives an account of the comparison between traditional and digital marketing methods, especially the case when applied on different occasions in this digital era. The continuing power of traditional marketing methods is analysed in this essay, contrary to what some predictors have declared. At the same time, the strong momentum in the development
Rating:Essay Length: 2,571 Words / 11 PagesSubmitted: October 8, 2017 -
Digital Marketing - Bosch and Grainger
Baibhav-Jena-Module4-Task2 Statement: Describe your email and display campaigns for the users in Audience Category 1. Talk about details such as landing pages and possible option of coupon incentives that can be used to satisfy the business objectives for various scenarios etc. Audience Category 1: users landing on grainger.com directly Only 0.29% of the traffic is through Display ads. 1. 2. a) New Customers - Many new customers visit Grainger.com on a daily basis. Grainger wants
Rating:Essay Length: 885 Words / 4 PagesSubmitted: December 14, 2017 -
Digital Marketing - Bosch and Grainger
Baibhav-Jena-Module4-Task3 Channel and Content Strategy 4.2.1 Content and Tone of the message and Visuals The content, tone and visuals of display advertisements and emails need to be customized to different customer audiences according to their needs: * For customers who belong to Audience category 1 cluster (land on Grainger.com page) * New Customers: For responders, an email could be sent periodically (customers could chose the frequency) to remind them about new products, new offers etc.
Rating:Essay Length: 849 Words / 4 PagesSubmitted: December 15, 2017 -
Kodac Digital Camera Market Case Study
It is clear that companies must adapt to the market conditions. Especially in the Information Technology field the new technology replaces the old almost instantly and may cause multi billion firms fade away. Changing the strategy at the right time, enduring the short term loses is a key to success and in this case I learned how Kodak had to change its strategy and the challenges that were waiting Kodak. The digital camera market was
Rating:Essay Length: 640 Words / 3 PagesSubmitted: September 3, 2011 -
Digital Camera Market
Digital cameras operate by taking a picture or video by digitally recording the images, without the use of film or production of negatives. Digital cameras show the image on a display screen imbedded in the camera immediately after the picture was taken. The recorded images are stored on a memory card that often allows for much more data storage than a roll of film. Digital cameras can be connected to computers to download the images,
Rating:Essay Length: 270 Words / 2 PagesSubmitted: December 3, 2013 -
Marketing Analysis of a Booster Juice Location
Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near
Rating:Essay Length: 334 Words / 2 PagesSubmitted: February 28, 2011 -
Amazon Kindle Marketing Project
Amazon Kindle Marketing project Peter Kollar January 30th, 2011 INTRODUCTION E-book reader is electronic device that is designed for reading digital books; main advantage is readability, portability, storage and long battery life. Concept of electronics' book readers were with us for good number of years, but none of the companies could bring to market solid and affordable device. In later 2007 "Amazon introduced its Kindle the e-book reader… [this device] uses electronic ink technology to
Rating:Essay Length: 1,013 Words / 5 PagesSubmitted: February 28, 2011 -
Mk 4900 Course Information - Marketing Problems
MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making skills and to further your indoctrination as a marketing professional. It is often said that "Marketing is easy to understand but hard to do." An important goal of this course is to provide you with
Rating:Essay Length: 8,082 Words / 33 PagesSubmitted: February 28, 2011 -
The Boeing Company Marketing Plan
A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging
Rating:Essay Length: 2,090 Words / 9 PagesSubmitted: March 1, 2011 -
The Strategic Planning - Differences of International and Domestic Market Planning
Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]
Rating:Essay Length: 2,860 Words / 12 PagesSubmitted: March 8, 2011 -
Marketing Strategy of Vodafone in India
INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company
Rating:Essay Length: 4,159 Words / 17 PagesSubmitted: March 8, 2011 -
Marketing Research - Work Environment Proposal Essay
Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located
Rating:Essay Length: 383 Words / 2 PagesSubmitted: March 8, 2011 -
Defining Marketing
Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An
Rating:Essay Length: 292 Words / 2 PagesSubmitted: March 8, 2011 -
Search Engine Marketing
The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving
Rating:Essay Length: 3,591 Words / 15 PagesSubmitted: March 8, 2011 -
Colgate Palmolive Marketing Case
This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most
Rating:Essay Length: 638 Words / 3 PagesSubmitted: March 8, 2011 -
Ethical Issues in Marketing
· Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the
Rating:Essay Length: 549 Words / 3 PagesSubmitted: March 8, 2011 -
Mkt640-0903a-02 - Manageial Approach to Marketing
MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body
Rating:Essay Length: 1,305 Words / 6 PagesSubmitted: March 8, 2011 -
Marketing Strategy for Citycell Alap
Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and
Rating:Essay Length: 3,196 Words / 13 PagesSubmitted: March 8, 2011 -
Relationship Marketing in Content of Malaysia
Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.
Rating:Essay Length: 704 Words / 3 PagesSubmitted: March 8, 2011