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Last update: May 28, 2015
  • Dell Marketing Case Study

    Dell Marketing Case Study

    TASK 1 a) Optional Product Pricing In this pricing strategy, company’s usually offer to sell optional or accessory products along with the main product. However, they would have to carefully decide on which items to include in the base price and which to offer as options. In Dell, they offered different price ranges according to their optional products. The optional products that they are offering along laptops are processors, hard drives, and RAM. They differ

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: March 23, 2013 Autor: khirthi
  • Valuation of Airthread Connections Case Study

    Valuation of Airthread Connections Case Study

    Valuation of AirThread Connections Situation At Hand American Cable Communications (ACC), a large cable, internet, and wire line telecommunications company, has an opportunity to purchase AirThread Connections (ATC), a regional wireless provider. Doing so would be a congeneric merger as both companies are in a related industry but have differing product and service offerings. There are many facets to the merger, but most notably are the synergies that could be achieved between the two, that

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    Essay Length: 3,332 Words / 14 Pages
    Submitted: March 24, 2013 Autor: trutkowski86
  • Apple Case Study

    Apple Case Study

    Authenticity Apple Inc. has been around since 1977 and has a lot of customer loyalty. When people think of Apple they expect high end, good quality products. Customers think of the most advanced products on the market when they think of Apple. Customers have a very high expectation when it comes to Apple and the company never fails to deliver. They have excellent customer service and are forever innovating their products to please their customer

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    Essay Length: 887 Words / 4 Pages
    Submitted: March 29, 2013 Autor: mari_94c
  • Delta and Northwest Merger Case Study

    Delta and Northwest Merger Case Study

    Delta and Northwest: Chapter 11 Class of 2005 In September 2005 Delta and Northwest Airlines, officially the nation’s number 3 and 4 airlines filed for bankruptcy joining U.S. Airways in Chapter 11 protection. Affected by the fuel spike after Hurricane Katrina and a general loss of revenue since 2001, both airlines knew that they would be unable to continue business in the same vein as they had been doing. When both airlines emerged from bankruptcy

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    Essay Length: 3,385 Words / 14 Pages
    Submitted: March 30, 2013 Autor: shellyann
  • San Jose Motors Case Study

    San Jose Motors Case Study

    San Jose Motors San Jose Motors is a small company that produces motors for specialized equipment sold primarily to research laboratories and a major U.S. defense contractor. The operation is family owned and has been in business for 15 years. The company produces and sells three motors, named Motor 5, Motor 10, and Motor 15. Bob Noonan was recently hired as an accountant and reports to the controller, Jennifer Mackey. Bob has been performing routine

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    Essay Length: 1,630 Words / 7 Pages
    Submitted: March 31, 2013 Autor: iamalvin
  • Telwork and Sigtek Case Study

    Telwork and Sigtek Case Study

    Approaches to Change: 1. Analyze the organization and the need for change The approach to change at Telwork and Sigtek was very poor. Firstly, Telwork had the idea to aggregate all of its underlying businesses under one Six Sigma umbrella regardless of what line of business they were in. This displayed a failure to analyze the organization and understand the full scale of the buyout before such a large integration was to be undertaken. Furthermore,

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    Essay Length: 1,812 Words / 8 Pages
    Submitted: April 1, 2013 Autor: vgkrishnan1
  • McDonalds Case Study

    McDonalds Case Study

    1.0 Background of the Company McDonalds is one of the leading global fast food franchises in the world. McDonalds has more than 33,000 restaurants worldwide in 119 countries. The company has 1.7 million employees (McDonalds US, 2011). McDonalds has more than 80% franchisee restaurants around the world. McDonalds’ C.E.O is Jim Skinner; he was elected to this post in November 2004 and has been with McDonalds for 39 years (Forbes, 2011). McDonalds’ has its head

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    Essay Length: 2,209 Words / 9 Pages
    Submitted: April 3, 2013 Autor: nessa
  • Apple's Ipad Case Study

    Apple's Ipad Case Study

    Summary Apple’s iPad initially started as just another tablet entering the market however; the tablet has many more capabilities than an ordinary tablet and is becoming a disruptive technology for the media and content industries. With the iPad a consumer can now watch TV from their tablet and download music or games. An iPad user can also download a book, newspaper, or magazine straight from the device and read it without leaving their home. Media

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    Essay Length: 894 Words / 4 Pages
    Submitted: April 3, 2013 Autor: cartles
  • Ikea Case Study

    Ikea Case Study

    IKEA stands for Ingvar, Elmtaryd, and Agunnaryd, Kamprad. Kmaprad started his selling days by selling fish, Christmas Magazines and Seeds. A few years later he established a business of selling ballpoint pens and furniture. IKEA's strategy was to set up a range of different prices for its furniture. Ingvar Kamprad called it "our identity" (Page6) the vision was to illustrate a better everyday life for the majority. 1. What were the sources of IKEA’s successful

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    Essay Length: 633 Words / 3 Pages
    Submitted: April 3, 2013 Autor: maurice7_miller
  • Chiquita Global Case Study

    Chiquita Global Case Study

    1) Historically, Chiquita had poor labor relations and made decisions solely based on profit. After Chiquita’s bankruptcy, they were able to do a few impressive things to begin turning around its bad reputation and poor performance. Chiquita strengthened its commitment to the Better Banana Project, in which external auditors audited all of Chiquita’s farms annually. This commitment helped improve environmental and worker conditions. They adopted the SA8000 standard because they felt it would give them

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    Essay Length: 453 Words / 2 Pages
    Submitted: April 9, 2013 Autor: seant1616
  • McDonald's Case Study

    McDonald's Case Study

    (1) McDonald’s achieved its position as a leader in the fast food industry through clear and deep focus on specific competitive advantages. The company achieved high performance and dominated the market by concentrating its operations strategy around limited, measurable and congruent goals rather than assuming the feasibility of achieving high performance in every dimension of the competition. McDonald’s distinguished itself by consistency and uniformity. The operations strategy and policies was strictly set to achieve these

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    Essay Length: 1,775 Words / 8 Pages
    Submitted: April 9, 2013 Autor: mhamed
  • Gillette Case Study

    Gillette Case Study

    Recommendation The growth of 25%-30% in the Indonesian market is substantial for the Gillette in order to capture the untapped market segment as well as to achieve its goal of being the market leader. Basically, to meet its objectives Gillette has to increase in the first place its production capacity. . Next, it needs to rely on extensive and aggressive advertising techniques to attract the price sensitive customers who are used to shave with knifes.

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    Essay Length: 322 Words / 2 Pages
    Submitted: April 10, 2013 Autor: davit1989
  • Toyota International Business Case Study

    Toyota International Business Case Study

    IMPROVEMENTS: Toyota is company that prides itself on its operations and supply chain strategy, revolving around the JIT and lean manufacturing principles. In saying that, the company has had to re-evaluate its strategies after a spell of bad luck and breakdowns over the past decade. Despite it’s previous success, Mr Toyoda has acknowledged that the lean philosophy has been stretched in the company’s pursuit of growth and expansion, and that the CEO himself has become

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: April 12, 2013 Autor: rochelle123456
  • Handy Andy Inc Case Study

    Handy Andy Inc Case Study

    Case Study: Handy Andy, Inc. 1) This situation is not a customer service issue. Customers are satisfied with the compactors because little complaints about defects go through the company. If any complaints do reach the company, there is no info given that they are unsatisfied with how they handle returns or defects. 2) It can possibly be a marketing channel problem if you consider the extra use of a distribution intermediary. The factory distributor can

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    Essay Length: 515 Words / 3 Pages
    Submitted: April 14, 2013 Autor: ankpat
  • Best Buy Specialty Retailer Case Study

    Best Buy Specialty Retailer Case Study

    Best Buy is an American public company founded in 1966, which is a specialty retailer of consumer electronics and a wide variety of related merchandise, in a non-commissioned sales environment accounting for a great percent of the market; in addition, since its beginnings Best Buy has grown into a powerful gigantic firm with over 1,400 hundreds stores in North America and over 2,600 in Europe and Asia of the market. Best Buy is the number

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    Essay Length: 847 Words / 4 Pages
    Submitted: April 14, 2013 Autor: higaum3420
  • Walmart Law Case Study

    Walmart Law Case Study

    Wal-Mart stores provide numerous opportunities to achieve the goals of employees. Depending on his or her schedules, Wal-Mart has hired college students to work full or part time. As part of Wal-Mart’s recruitment and selection process Wal-Mart has hired significant numbers of different students such as African American female college students especially females with a Hispanic beliefs and representation as intern. The students are able to pick from diversities of careers and development training programs.

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    Essay Length: 587 Words / 3 Pages
    Submitted: April 15, 2013 Autor: chrissytilton
  • Lincoln Electric: Case Study

    Lincoln Electric: Case Study

    Lincoln Electric: Case Study Lincoln Electric is one of the leading producers and manufacturers of Arc Welding Products and Electric Motors. Lincoln Electric’s success lies on the foundation of the various company policies introduced by James Lincoln. This case study analyzed the critical points on which the success of Lincoln Electric’s has its foundations. Company’s Basic Principle Lincoln Electric’s foundations are based on values of trust, overt nature to management, self reliance, righteousness, commitment, answerability

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: April 15, 2013 Autor: npnikhil
  • The Woman Whose Head Is Always in the Clouds - a Reflective Case Study on Attention Deficit Disorder

    The Woman Whose Head Is Always in the Clouds - a Reflective Case Study on Attention Deficit Disorder

    The Woman Whose Head Is Always In The Clouds A Reflective Case Study On Attention Deficit Disorder Ms. A is a lively 22-year-old who works three part-time jobs and attends school full-time. She hopes to work in the marketing field. She has portfolios full of her marketing ideas and social media work. She is personable and pleasant; those who meet her are left with an excellent impression of her compassionate character. She is slightly eccentric

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: April 16, 2013 Autor: jennakc
  • Kl Supreme Processing Sdn Bhd Management Case Study

    Kl Supreme Processing Sdn Bhd Management Case Study

    The company that our group interviewed is KL Supreme Processing Sdn Bhd. Our interviewee was Mr Tan Chong Hooi, the managing director of the company. According to Mr. Tan, KL Supreme Processing Sdn Bhd was established 30 years ago. The company is located at Bandar Sri Damansara at an industrial area which address is 5, Persiaran Industri, Sri Damansara Industrial Park, Kuala Lumpur, WP Kuala Lumpur, 52200 ( MalaysiaBizList 2011). KL Supreme Processing Sdn Bhd

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    Essay Length: 2,738 Words / 11 Pages
    Submitted: April 16, 2013 Autor: Mrsbel
  • Cardsmith Inc. Case Study

    Cardsmith Inc. Case Study

    MNGT 3700 Introduction to Entrepreneurship CardSmith Inc. case study 1) As Taran mentions in the case study, him and Mitch were a good combination. Mitch had strategies, ideas, and skills as a salesperson and Taran, a computer engineering major student, knew how to implement plans and to cross business and technological aspects of their venture. In addition to that, partners learned a lot from their experience with Student Advantage, especially important were “lessons” of what

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    Essay Length: 460 Words / 2 Pages
    Submitted: April 17, 2013 Autor: Roma187
  • Air Asia Berhad Case Study

    Air Asia Berhad Case Study

    Table of Contents 1. Introduction of the selected companies 1 1.1 AirAsia Berhad (284669-W) 1 1.2 Apex Healthcare Berhad (473108-T) 2 1.3 MHC Plantations Bhd (4060-V) 2 2. Different Types of Dividend Policies 3 2.1 Constant Payout Ratio Policy 3 2.2 Constant Nominal Dividends 3 2.3 Special Dividends Payout Policy 4 2.4 Policy of No immediate Dividend 4 2.5 Regular Stock Dividend Policy 4 3. Analysis of firms’ dividend policies. 4 4. Comparison of firms’

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    Essay Length: 2,292 Words / 10 Pages
    Submitted: April 20, 2013 Autor: kattafulhi
  • Amazon Case Study

    Amazon Case Study

    Executive Summary Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices. In spite of the company’s great success and significant growth in the past decade, profit growth has been insignificant and shareholders returns minimal (see Exhibit 2). This report analyzes different opportunities that Amazon may consider to increase company profits and improve its

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    Essay Length: 3,694 Words / 15 Pages
    Submitted: April 22, 2013 Autor: Voska
  • Panera Bread Case Study

    Panera Bread Case Study

    1- The driving concept behind Panera Bread is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Panera Bread's distinctive menu, signature café design, inviting ambience, operating systems and unit location strategy allowed it to compete successfully in five submarkets of the food away from home industry: breakfast, lunch, daytime “chill out”, light evening eat in or take out, and take home bread. In his letter to shareholders, in

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: April 26, 2013 Autor: sweetysi
  • Netflix Case Study

    Netflix Case Study

    Introduction: Have you ever been at home and found yourself thinking how you would like to watch a movie but don’t want to have to leave the house to do so? Have you ever thought of how convenient it would be to watch movies from your own couch? Well Netflix has the solution to your problem. Netflix is a movie based company that offers movies, TV episodes and more in the most convenient way possible.

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    Essay Length: 1,384 Words / 6 Pages
    Submitted: April 27, 2013 Autor: Dk071289
  • Ibm Sales Managers Case Study

    Ibm Sales Managers Case Study

    # I30 Laptop Sales: Team Structure, Roles and Rewards 30/04/2013 Contents 1... Title Page 2... Contents 3... Executive Summary 4... Introduction 8... Sales Team Structure 10... Sales Team Salaries, Bonuses and Incentives 12... Bonuses, Incentives and Prizes 13... Future Growth and Expansion 14... Conclusion 16... References Executive Summary The following report is a detailed overview of the sales team structure and salaries, bonuses and incentives for the new I30 laptop. The report shows research on

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    Essay Length: 2,002 Words / 9 Pages
    Submitted: April 29, 2013 Autor: lagoss