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  Domestic Auto Parts Case Analysis

  DOMESTIC AUTO PARTS – CASE ANALYSIS Case Name Domestic Auto Parts Case Questions Part A Q1. Who are the customers of DAP, what do customers want and how does DAP create value for its customers? The two key customer segments of DAP are Direct and wholesale. The direct segment channel focuses on original equipment automakers and wholesale segment channel serves large retail chains. Both key segments want new innovative products with improved performance. They want

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  Essay Length: 532 Words / 3 Pages

  Submitted: July 22, 2019 Autor: deep12

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