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  Significance of the Servicescape

  Servicescape is a business term used to define the overall representation of commercial sites where exchange services take place. They are sites strategically designed to influence cognitive and psychological mindset of people to prepare for commercial actions. According to Arnould et al., “And like places generally, they have meanings and values for persons, indeed may serve as the foci for the production of socially and personally significant meanings, intentions, and purposes,” . Due to the

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  Essay Length: 1,495 Words / 6 Pages

  Submitted: May 1, 2013 Autor: volvicwater

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