Case Study - Billabong Company in Vietnam

Thanks Christine. Now I would like to analysis about further strategy for Billabong Company in Vietnam. As we all known, Billabong is an famous brand in Australia which is not too much hard to enter the new market through by setting cheaper price, increasing advertisement and promotion as we have discussed before. In a long-term plan, how to increase the market shares and get more profits as we have to thinking about that. The way is allow local company join with Billabong brand to extend more branches in Vietnam. When Billabong open the market in Vietnam, they will decide attract main city firstly then the products are recognized well from customers. After 2 or 3 years, Join Shop is a good idea to earn more market shares because the cost of process products will be lower and the profit will be higher. Secondly, diversification is other opportunity to keep the company in a long run period. Every product has its life cycle. Billabong is not only in surfing industry and also they have their watches, clothes, and sunglasses. Recently they got new item called waterproof camera. Therefore, they have more advantages than other competitors such as Adidas or Puma. The last is not the least, charity or donation is such important for the global company reputation. Billabong provides good product, considerable customer services, and a large amount of stores. In order to become a successful company, they should give back for the society to improve the image of company. And also Vietnamese will welcome such this kind company coming to their country.

After that, I will introduce Maradia to discuss next two parts.