Cathy Pacific

Task 1

Cathy Pacific

1. Cathy Pacific is the flag carrier of Hong Kong, it provides flight ticket selling and hotel booking services. During summer vacation, Cathy Pacific are used to promote flight ticket or package (flight ticket and accommodation) for parents who want to travel with their kids in summer holiday. Website offer flight ticket and package around the world to buy that there must have one can satisfy customers. The slogan of Cathy Pacific is “Life Well Travelled”, People traveled to different country from time to time, they are seeking the best and the most comfortable way to enjoy their holiday. Cathy Pacific display popular location that most of the Hongkonger want to reach with attractive photos. After choosing the location, website is trying to find the best and the most suitable flight tickets for customers. The logo of Cathy Pacific is recently changed, it became more simple and easy to recognize, just like a green calligraphy stroke.

1. Cathy Pacific is a famous and traditional firm that trying to offer the best service to customers. Official website provides detail information, such as departure period, flight class and stay duration. If customers are looking for package, there are some hotels offer to them, from three-star to five-star hotel. Hotel description has provided some information like how long to reach hotel from airport; whether hotel have wifi and gym room or not. Cathy Pacific has different types of communication platform to release her news, latest promotions and changes. Television, magazine, newspaper or internet all these platform Cathy Pacific also involved. As a traditional airline company, Cathy Pacific is trying to change customer beliefs or attitudes and encourage repeat purchases that she is providing the best service with satisfied price. They have an official website, Facebook page and Instagram page through internet, customers can interact with marketers online just like share information and communicate with friends to make good use of social media. E-commerce has well-developed that customers can purchase everything online instead of go shopping.

1. Cathy Pacific have different sales promotion to enhance purchase actions, just like loyal reward program, customers can join Marco Polo Club to earning club points, the more points customers can be earning, the longer distance zone for customers to choose without charge. As every April Hong Kong has a big event that Hongkongers must know, it is Hong Kong Sevens. It is such a huge sponsorship for Cathy Pacific as Hong Kong Sevens is an international competition to invite the rugby players come from around the world to play this match. Audience also come from around the world for three days to enjoy this match. It can build up brand loyalty and enhance positive feelings toward Cathy Pacific. It is easy to imagine the relationship between Cathy Pacific and customers are really close when Cathy Pacific have a high engagement with customers because thousands of people are looking forward to Hong Kong Sevens. They are willing to share information in the social media and after that Cathy Pacific can get back many feed back, comments and likes.

Uniqlo

1. Uniqlo is a Japanese casual wear designer, manufacturer and retailer. It is having a sales promotion in recent so that “SALE” is really eyes catching in the website, no matter the background or the moving headline, obviously the key message Uniqlo want to brings out is “UNIQLO Life Wear. Simple made better”. Fashion change all the time, simple is still being modern, and elegant in our life. Uniqlo display the most popular and latest design on the front page but customers still can find all different items by certain categories. Besides, it mentioned the original price and also the sale price, customers can easily to measure which item is valuable to purchase.

Under the brand image, Uniqlo’s logo is simple but easy to recognize: Red square with white alphabet. Website mentioned the items that Uniqlo has sold and the retail store of selling their items. Apart from these, Uniqlo make good use of their website that they are promoting AIRism which is the latest product line that the material of AIRism products are cool, soft and sweat-free. This advertising is attractive enough to let people want to know more about it.

1. Uniqlo’s website is so user-friendly that it places their items with different categories, such as Tops, Bottoms, Inner and Kids & Baby. It is such a convenient way to help customers to choose what they want. For each item, there are few description as a good way to convince customers this product is worth to buy thus enhance their purchase action. Also, if customers want some detail information about the product, they can click which one they are interested and there is size, color, pattern has provided that customers may concern about. Uniqlo is a firm that wants every one can wear casual wear with high quality in different age group. This is the aim for Uniqlo to design fashions in different style and pattern with high quality material to babies, elderly or office ladies. In Hong Kong store, Uniqlo not yet provide online shopping services to customers. If customer want to buy any items from Uniqlo, they can take a look on Uniqlo’s website and go shopping in Uniqlo store.

1. Uniqlo provide some customers promotion to increase the market share, customers are willing to buy more during sales. Just like price deal during summer sale and thankful festival, a temporary reduction in price so customers can buy Uniqlo’s products in lower price. Also, Uniqlo has used joint promotion that when customers purchase LEGO UT, customer will be entitled to one LEGO gift. In direct marketing, Uniqlo release the latest outwear in magazine TOUCH, customers can receive more information and it can increase their purchase intension. As public relation is really important between firm and public, Novak Djokovic, a famous tennis player, is the spokesperson of Uniqlo to present a healthy, energetic and positive image to public. It is such a effective way to increase Uniqlo’s brand awareness.

https://www.cathaypacific.com/cx/en_HK.html