Wang' Fortune Tea Case
Autor: edgesurgical • December 10, 2013 • Essay • 603 Words (3 Pages) • 1,461 Views
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• Please prepare questions for Wang' Fortune Tea case in advance of the class.
1. Why has Wang's Fortune Tea been successful in the past several years in China? Please analyze these using the 4P's and its brand positioning.
2. How sustainable is Wang's Fortune Tea's past success in China? Perform a detailed domestic competitive analysis, including maintaining and growing domestic market share and competition from domestic and international companies currently in China.
3. What suggested actions should the company take in order to respond to the intense competition from both domestic and international brands in China? Discuss some of the international and cross-cultural marketing issues that Wang's fortune tea is facing.
4. Evaluate Wang's Fortune Tea's competitive position in the international marketplace.
• Please prepare questions for Wang' Fortune Tea case in advance of the class.
1. Why has Wang's Fortune Tea been successful in the past several years in China? Please analyze these using the 4P's and its brand positioning.
2. How sustainable is Wang's Fortune Tea's past success in China? Perform a detailed domestic competitive analysis, including maintaining and growing domestic market share and competition from domestic and international companies currently in China.
3. What suggested actions should the company take in order to respond to the intense competition from both domestic and international brands in China? Discuss some of the international and cross-cultural marketing issues that Wang's fortune tea is facing.
4. Evaluate Wang's Fortune Tea's competitive position in the international marketplace.
• Please prepare questions for Wang' Fortune Tea case in advance of the class.
1. Why has Wang's Fortune Tea been successful in the past several years in China? Please analyze these using the 4P's and its brand positioning.
2. How sustainable is Wang's Fortune Tea's past success in China? Perform a detailed domestic competitive analysis, including maintaining and
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