Cross Study Design Principles of Photography in Motion Graphic

CROSS STUDY DESIGN PRINCIPLES OF

PHOTOGRAPHY IN MOTION GRAPHIC

HOW YONG GUAN

BACHELOR OF CREATIVE MULTIMEDIA

(HONS)

IN MULTIMEDIA DESIGN

FACULTY OF SOCIAL SCIENCE, ARTS &

HUMANITIES

TUNKU ABDUL RAHMAN UNIVERSITY

COLLEGE

JANUARY 2018

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Abstract

Motion graphic began to appear around us. Many advertisement using motion graphic

which can provide lots of information in short time. Thus, it might also attract people to

watch. Most of motion graphic video were using own design principle as guideline.

Researcher want to construct new perspective for motion graphic design about the

application of hybrid design principles through interspersed study of photography

principles. Besides, researcher want to study about how design principles of

photography can be composite into design principles of motion graphic. After this

research, how researcher will apply this “new set of design principles” in motion

graphic. Journals had been studied which related about cross study of principle for

researcher to get the basic ideas and knowledge from both design principle. Case

study had been applied in this research which will help to show how practitioner using

design principles in their artwork. Cross study design principle in motion graphic can

be occurred which might help designers and artists to come out a new set of design

principle for motion graphic. By using cross study design principles, motion graphic

might be more interest and vivid.

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Abstract.......................................................................................................................6

Table Of Content.........................................................................................................7

Chapter 1 : Introduction

1.1 Introduction...........................................................................................................11